Senior Business Intelligence and Marketing Analyst

Senior Business Intelligence and Marketing Analyst

Job Overview

Location
New York City, New York
Job Type
Full Time Job
Job ID
121887
Date Posted
6 months ago
Recruiter
Dennis Ruth
Job Views
366

Job Description

We'll trust you to:

  • Assume responsibility for marketing analytics function across Statistical Analysis (Campaign inception, performance measurement and optimization) and Advanced Analytics (Segmentation, Predictive modeling, Forecasting)
  • Evaluate our customer data models and develop segmentation, predictive models representing customer behavior
  • Understand our business drivers, assess, and scope projects, incorporate relevant levers, and prepare data driven recommendations on business strategies with the appropriate levels of detail.
  • Project manage - plan projects with realistic goals, resources, actions and dates, influence, delegate tasks to project teams, coach team to achieve project landmarks, anticipate and communicate potential project management risks and raises to management

You’ll need to have:

  • 4+ years' progressive professional experience in marketing analytics, multivariate modeling, segmentation, quantitative methods, database, and digital data
  • 4+ years of advanced SQL skills and experience working with relational databases, knowledge of big data systems such as Hadoop, and previous work in programming languages such as R or Python
  • Expertise in data visualization software tools (e.g. Qliksense, Tableau, Power BI, etc.) and Web Analytics Tools (Google analytics, Omniture etc) and the shown ability to learn and master new tools quickly
  • Knowledge of statistics, A/B testing, multivariate testing
  • Advanced analytics techniques such as  segmentation and predictive modeling and other machine learning techniques
  • Ability to handle multiple projects simultaneously and shift priorities quickly
  • Analyze large data sets to develop critical insights, such as identifying target audience segments for lead generation and/or marketing campaigns, and collaborate with business units on long-term planning, policy development, and problem resolution
  • Ability to build partnerships with cross-functional teams and facilitate interactions with upper management
  • Phenomenal written and verbal presentation and interpersonal skills with a proven track record in presenting findings to C-suite executives and other senior management

Job ID: 121887

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