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Advanced Systems Group (ASG) is a newly formed stand-alone division of Brunswick, the world’s largest recreational marine business.  We are seeking a Senior Brand Manager to join our growing team.

ASG provides a broad array of parts, accessories, and integrated systems to the global marine and RV industries. Our product portfolio spans from general marine accessories (anchors, cleats, seating hardware) to sophisticated digital switching and Li-ion battery systems. ASG sells directly to the world’s largest boat/RV OEMs and to retailers (Bass Pro Shops, Amazon, West Marine, Walmart).

We are looking for a dynamic and seasoned marketing leader to harness the power of the ASG brand and portfolio of brands, including Attwood, Blue Sea Systems, CZone, Mastervolt, and more and lead the brand communications team. This leader will be responsible to deliver strategic marketing leadership with key areas of responsibility that include Brand Strategy, Communications, PR, Social, and Cause Marketing.

This role will be responsible for the development of brand strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement. The role is integral to fueling continued growth for the ASG portfolio of brands and will be responsible to deliver optimal marketing impact and increased customer value.

If inspiring marine participation and engagement through exceptional brand experiences excites you, apply today.

Responsibilities

• Lead development and execution of global brand strategy and positioning for ASG and its portfolio of brands
• Articulating brand strategy, including positioning, architecture, value proposition, messaging, identity, and governance to deliver a more consistent brand experience
• Refine and manage brand guidelines and consistency based on strategy
• Build and lead a team of marketing communications professionals
• Oversee the development of impactful upper and lower funnel marketing communications including Paid Media, Print, PR, and Social
• Lead sponsorships, cause marketing, internal communication, and award submissions
• Establish measurement system to track brand health across the entire consumer decision journey
• Partner with Consumer Insights to develop learning agenda and actionable insights
• Work cross-functionally with Product, Channel, and Digital brand teams to support product launches
• Manage and optimize marketing budget for ASG brand team

Qualifications

• Demonstrated passion for improving (transforming) consumer experience
• Bachelor’s degree required; MBA preferred
• 6-10 years of leadership in brand/marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing
• Excellent communication and interpersonal skills
• Proficiency in directing the creative process for integrated marketing campaigns
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing large projects and meeting deadlines
• A true leader with a passion for having an impact
• Marine experience preferred

About the Company:

Advanced Systems Group (ASG) is a newly formed stand-alone division of Brunswick, the world’s largest recreational marine business.  Whether on water or on the road, delivering an optimal user experience is at the heart of Advanced Systems Group’s business. It’s why we are proud to be the world’s leading supplier of products and integrated systems to the marine, RV, and Specialty Vehicle industries. Our broad portfolio of market leading brands in power management, digital control & monitoring, and networked devices are distributed globally to a diverse aftermarket and OEM customer base. ASG is driven, every day, to be the world’s most trusted partner to the marine and mobile industries.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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