Core Responsibilities

• Deliver timely, relevant, and practical insights from social media performance data and analytics

• Responsible for reports on engagement, channel health, and other key performance indicators

• Manage the feedback loop between content / channel performance and content creation/channel management, and provide recommendations for optimization across the social media value chain

• Sense-make emerging trends, and see opportunities that can be used for audience expansion and engagement

• Mine social media data for opportunities for product development and marketing

• Coordinate and collaborate with other performance analysts across the organization (eg paid social) for a more integrated view on content / channel performance

Play your part in our team succeeding

Global Marketing Planning & Performance leads the development and implementation of the integrated marketing plan of the LEGO Group across owned-earned-shared and paid media. It provides activation guidance based on consumer and shopper insights, and coordinates effective execution across markets and touchpoints to address brand and commercial objectives.

Do you have what it takes?

• 5+ years of marketing experience, preferably with deep experience in social, digital marketing, PR/communications

• Experience in social media analytics, either as an in-house social lead or in an agency capacity or equivalent experience in working with research and / or analytics fields.

• Extensive experience working with key social media platforms

• Strength in storytelling and sense-making, including the ability to inspire action in a cross-functional setting

• Powerful data visualization/info-graphics capability is an advantage

• Ability to collaborate across functions, with product, brand, creative, media, and PR teams

• Hands-on experience with social listening tools (Brandwatch, Sysomos, Sprinklr, Netbase, Crimson Hexagon) and/or platform insight tools (Facebook, Twitter Google, etc)

• Excellent communications and relationship management skills with ability to navigate in matrix organisation

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

• Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus - We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.