Responsibilities Include: 

• Assessing client requirements, making recommendations, and effectively communicating Salesforce Marketing Cloud, CDP, and other MarTech platform capabilities and limitations to clients.  
• Identifying client process pain points and gaps in best practices.
• Act as a technical solution specialist within Salesforce Marketing Cloud ecosystem (Email Studio, Journey Builder/Automation Studio, Mobile Studio (push, SMS), cloud pages, Ad Studio, Interaction Studio, Datorama, CDP etc.). 
• Create, deliver, maintain, and guide team members in key architecture, code documentation, and technical specifications for specific workstreams that meet customer requirements. 
• Driving the development and physical design of solutions leveraging Salesforce Marketing Cloud and providing guidance and support to the Development team, and integrating components built by developers while ensuring architectural integrity of the system. 
• Teaming with engagement managers to communicate project status, risk, and alternative solutions to clients as appropriate.
• Leading/managing a work stream on large enterprise implementations in marketing automation architecture, (Service Layers, Logic Layers, Data Layers), data models, customizations & extensions, and recommend best practices.
• Implementing Salesforce Marketing Cloud solutions including data modeling & handling, performance, integrations - mapping requirements to functionality within Salesforce solutions and adjacent ecosystems. 
• Overseeing the coordination of Testing/SIT/UAT activities as required by project scope and team structure.

Qualifications:

Required:  

• Bachelor's Degree
• 4+ years' marketing automation architecture in Salesforce Marketing Cloud, (Service Layers, Logic Layers, Data Layers), data models, customizations & extensions and recommend best practices
• 4+ years’ acting as a Solution Specialist within Salesforce Marketing Cloud ecosystem (Email Studio, Journey Builder, Mobile Studio (push, SMS), cloud pages, Ad Studio, Interaction Studio, Datorama, CDP etc.)
• 3+ years consulting, marketing project implementation, and/or project management experience using Agile methodologies
• 2+ years designing Architecture Diagrams and Data flows.
• 2+ Marketing Cloud implementations (end to end) supporting technical solutions
• Designing and development of complex third-party integrations and able to implement the new cartridge for new vendors with SOAP or Rest API calls
• In Depth understanding of experience building/operating highly scalable, fault tolerant, distributed systems for utilizing ETL for processing of large data sets
• Review of SQL queries
• Experience presenting to clients and/or other decision-makers both technical and non-technical
• Participation in hybrid workplace model of ongoing flexibility and onsite opportunities to come together when it matters
• Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve