Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's®, Healthy Choice®, Slim Jim®, VH Sauces, Pogo and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.ca.

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce à des marques réputées comme Hunt’s®, Aylmer®, Marie Callender's®, Healthy Choice®, Slim Jim®, les sauces VH®, Pogo®, Vlasic® et des marques émergentes, dont Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein® et Frontera®.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez www.conagrabrands.ca.

Position summary:

Reporting to the Sr. Revenue Growth Manager, the position’s principal objective is to provide pricing and trade optimization leadership and analysis to enable strategic price recommendations, trade optimization solutions and develop best-in-class pricing capabilities with the goal of accelerating Gross Margin and Net Sales.  The role is also the central resource for Net Revenue Management across the Market Development Team.  

The position offers a unique experience not found within other Sales functions because of the high degree of interaction with the different departments within the organization.

Responsibilities:

Strategic

Collaborate with Marketing and Brand Finance teams to provide strategic pricing thought leadership and analysis to enable price recommendations to grow Net Sales and Gross Margin.   (Inclusive, but not limited to; pricing slopes, pricing role in market, price positioning, portfolio pricing, role of trade, etc.)

Create pricing strategies for new and current products rooted in analytics and consumer/ customer/category/ competitive insights

Develop long-term (3-5yr year) pricing roadmap through the lens of continuous Brand profitability improvement

Determine Brand price positioning and target price gaps in order to optimize pricing vs. competition

Provide pricing and trade optimization thought leadership and leverage best practices to further develop pricing intelligence and capability

Analysis & Execution

Establish [with Brand Marketing] pricing strategy for all innovation and current products; develop pricing architecture

Provide holistic perspective and insightful analytics that lead to strategic pricing recommendations [Base, Incremental, EDLP, etc.] across all Channels and Customers

Evaluate effectiveness of current pricing architecture and develop recommendations for refinement or to capture new opportunities [based on product, pack, channel]

Propose short-term pricing moves and long-term pricing strategy recommendations in order to maximize Gross Margin and Net Sales

Define pack size ratios to establish effective pricing architecture slope

Identify pricing and trade optimization opportunities at National and Customer levels in collaboration with sales, marketing, and MS&P teams.  Coordinate recommendations for customer specific trade optimization in partnership with MS&P and sales

Analyze competitor strategies to identify implications to Conagra

Lead Branded price increases - analysis, recommendation and execution

Lead and develop scorecards to ensure price action is realized

Assist in selling in pricing action

Recommend course of action for any National and Brand pricing issues

Establishes and set guardrails for Go-To-Markets

Analyze National level trade spend and develop recommendations

Work with the Customer teams to optimize trade investment for maximum ROI

Qualifications:

University Degree, preferably with emphasis in business, economics, finance and/or accounting, MBA / CFA an asset

3-5 years of CPG experience in roles within Revenue Management, Customer or Sales Strategy, Sales/Brand or Trade Finance preferred 

Strong analytical skills

Excellent written and verbal communication skills

Experience working with Nielsen

Familiarity with the Canadian marketplace and the dynamic that exists between brands, retailers and consumers

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Mississauga office [3] days a week.

Notre lieu de travail moderne :

La culture de collaboration de Conagra améliore notre capacité à atteindre les objectifs d’affaires critiques, à offrir de la valeur aux clients et aux consommateurs et à vous offrir la flexibilité dont vous avez besoin pour parvenir à un meilleur équilibre entre vie professionnelle et vie privée. Nous examinons attentivement chaque posts et la fréquence à laquelle chaque membre de l'équipe doit collaborer en présentiel. Ce poste exige que vous travailliez de notre bureau de Mississauga [3] jours par semaine.

SF:LI

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.

À titre d'employeur souscrivant au principe de l'égalité d'accès à l'emploi, Conagra Brands considère les postulants qualifiés pour les offres d'emplois sans égard à la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage à travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel à Canada.Recruitment@conagrafoods.com. Nous prendrons en considération votre demande d'accommodement au cas-par-cas.