The Retail Sales Growth Manager provides geographic leadership of the beverage brands of The Coca-Cola Company within all Retail Sales channels (including eComm) within a Bottlers territory. This position serves as the primary point of contact representing all facets of the Retail business plan to the Bottler.  Primary accountabilities include growing revenue, gross profit, developing overall bottler capabilities and driving strategic initiatives across all Retail Sales channels. This role is also accountable for the ongoing partnership with a bottler or set of bottlers to drive all aspects of Retail business.  Key deliverables will be agreement to, and execution of detailed annual business plans based on mutually agreed to company / bottler objectives as well as specific capability plans to enable a sustainable long term business model.

What You’ll Do for Us

• Manages Bottler relationships with NAOU and serves as primary contact

• Development of commercial plan across responsible channels (national strategies + local opportunities) with a segmented focus on commercial priorities for the NAOU and Zone (i.e., flavors acceleration).

• Work with national channel and customer teams to create and communicate programs in an end-to-end fashion (media, in-store, digital, premiums, etc.)

• Supports the annual channel and customer planning process for the bottler ownership, including supporting franchise managers on key strategic commercialization opportunities and delivering scalable solutions.

• Responsible for integrating with partner brands (i.e., Monster, Body Armor, and Fairlife) to ensure coherency and efficiency in delivering the commercial plan and processes for their respective channel.

• Translates national channel plans into bottler plans with a focus on high-value customer segments. Defines capacity for customers/channels and works with the Commercial team to incorporate the highest leverage initiatives, products, programming, and supporting tools into strategic bottler plans. 

• Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, SOVI, COD, RED, and pricing metrics to ensure execution objectives are being met; identify areas of opportunity and reevaluate as necessary and provide solutions to adjust the implementation plan.

• Supports commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities.

• Aids in development of Bottler LOS/PicOS

• Responsible for influencing/sustaining a winning and inclusive culture by modeling inspirational leadership

Qualification & Requirements

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.

• 5+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

• Customer Relationship Management (CRM) experience

• Advanced Strategic Thinking & Application

• Robust Forecasting and Planning (Immediate & Long Term)

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results

• Previous Customer/Channel Management experience

• Demonstrated personal leadership skills and influencing ability

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships

• Effective oral and written communication skills with the ability to create persuasive selling stories.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. 

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.  

Skills:

Leadership; Results-Oriented; Sales Process; Account Management; Brand Strategy; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Influencing Decisions; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Business Development; Franchise Support; Negotiation; Franchise Leadership; Franchise Operations; Franchise Development

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.