Job Summary:

Disney Parks, Experiences & Products (DPEP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, movies, food, beverages, stationery and electronics.

As a Retail Marketing Manager, you will oversee the development, implementation and execution of marketing programs for specific retail accounts. Inclusive of post program recaps and analysis, promotional fund tracking and reconciliation.

Responsibilities:

You Will:

• Develop creative marketing programs or projects by partnering with sales leads to achieve/support organizational goals for market share, volume, revenue and brand awareness.
• Oversee retail marketing coordination of strategy through tactical elements, promotional execution and maintenance of DPEP brands to achieve revenue targets, growth objectives and other brand initiatives.
• Collaborate with the sales team to understand new strategic promotional opportunities across all categories/departments at retail accounts.
• Guide tactical execution of DPEP programs with the core strengths and needs of retailers to maximize business, ensuring all deadlines and brand guidelines are met and creative consistency throughout all program elements.
• Solicit cost estimates for best pricing on all marketing elements, ensuring all quality guidelines are met and submitted to Director for approval.
• Manage relationships with retailer marketing managers, visual merchandising managers and agencies/suppliers to ensure execution of DPEP programs.
• Consolidate promotional performance and present to the Director of Retail Marketing for consideration in the development of growth goals that are aligned with DPEP initiatives.
• Write and submit creative briefs for review, input marketing collateral into internal systems for internal approval.
• Under guidance of the Sr. Manager, represent retailer point of view in internal meetings to educate and highlight program executional goals.
• Be the Brand Ambassador, ensuring all program elements meet approvals and brand guidelines.
• Seek out knowledge of competitive retailer program execution, recaps and bring findings/learnings back to the team.
• Report to Sr. Manager, Retail Marketing.

Basic Qualifications:

You Have:

• Experienced in marketing program development, tactical execution, operations and project management.
• 2+ years of Retail Marketing experience and industry knowledge. Marketing experience with grocery or value store preferred.
• 2+ years marketing agency experience desirable
• 1+ years of retailer and/or Disney experience desirable
• Fluency with Mac and Keynote
• Working knowledge of basic Microsoft programs such as Outlook, Excel (can maintain complex spreadsheets) and Word needed

Required Education

• Bachelor Degree or equivalent experience

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products and Interactive Media, Inc., which is part of a business segment we call Parks, Experiences and Products.

Disney Consumer Products and Interactive Media, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.