Product Marketing Manager

Cox Automotive seeks a strategic and results-focused Regional Product Marketing Manager to help influence product design, features and functionality of the solutions into positioning/market ready messaging, statements and campaigns and deliver go-to-market strategies with a hyper focus on customer pain points and post-sale satisfaction, lead generation and sales enablement collateral for better Dealer B2B offerings.

You will be a key member of the Cox Automotive product marketing team with an opportunity to work on a diverse set of projects, working cross-functionally primarily between business operations, training, sales, legal, research, internal communications, public relations, and product and engineering teams.

The Regional Product Marketing Manager role will drive the translation of the business strategy into actionable marketing growth plans regionally. With deep insight of the registration and title landscape, automotive retail industry, customers, markets and dealer segments, this role will be critical to convert insights to action and play a role model within the business organization for profitable growth. Within a continuously changing environment of becoming more customer centric and focused, this role will be critical for influencing business decisions and become a trusted partner and key stakeholder of the regional sales team.

The successful candidate should be a master in building strategic marketing tools and methodologies (e.g. segmentation/targeting/value proposition development) and have a proven track record of successful implementations of growth strategies and projects. Critical to the candidate’s success is the ability to understand data and provide insights, uses analytics to support decision making and planning. The candidate should have solid creative and communication skills to develop and launch industry leading marketing collaterals, engagement material and marketing tools.

The most fitting candidate will be open to learn and explore, be naturally curious, a creative thinker and problem solver with hustle and drive, will always look for adjacencies or totally new applications outside existing markets and segments to influence and implement change and differentiation, and be a true team player with a can-do attitude. This is a great chance for every B2B Marketing Leader who is looking for a new challenge where know how, experience and creativity is needed to drive business impact and drive continuous improvement to profitable growth above the market.

The person will build strong relationships with cross-functional teams to develop strategy, content, and tactics. You’ll effectively communicate the product value proposition to internal teams and agency partners to engage the right people in the best possible way to achieve results.

WHAT YOU’LL DO

Here’s a look at the big asks we have for our next Product Marketing Manager:

Acts as thought partner to regional team (product, gov’t affairs, sales, account management, training).

Provides marketing strategies to support the regional goals and owns the regional marketing execution by setting clear objectives, strategies and tactics to meet the business goals. Work with regions to translate business plan goals into a defined marketing strategy for each region.

Develops regional marketing strategy to maximize leads, opportunities while supporting the effort of gaining and attaining solid revenue and market share lift in the region.

Provides in depth strategic marketing knowledge to the business growth plan including market trends, segmentation/targeting/positioning and includes competitive analysis, value-based selling and new market development activities.

Communicate marketing and segment strategies to key cross matrix stakeholders and build proper enablement materials to execute with excellence, build pipeline and drive product usage.

Stays abreast of customer requirements and trends to proactively identify new business opportunities and drive growth in the region.

Works with market intelligence to compile and analyze market position information by market segments, competition, functional substitutes and industry trends. Capture market intelligence and develop insights, share regionally and with the broader marketing team.

Together with Product Readiness, Product and Government Affairs, aligns on product launch criteria / target segments / pricing for each state within the region and setting up successful product positioning and value proposition.

Execute new product launches when new products, features/functions become available.

Identify and execute projects and programs including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media and other tactics as appropriate.

Generate lead programs for targeted products and track conversion into sale.

Writes clear and concise creative briefs and strategic messaging to drive leads to the sales pipeline and opportunities through the pipeline that includes emails, promotions, direct mail pieces, pitch decks, playbooks, talk tracks, and other marketing materials that drive business results.

Identifies regional marketing communications opportunities and coordinates with broader marketing team to align to national programs for business solution.

Supports regional events (trade shows, association events, sponsorships, etc.) as needed.

WHAT’S IN IT FOR YOU?

A Product Marketing Manager compensation package that’s equally special. 

That means competitive pay, diversified 401(k) + generous company match, comprehensive healthcare, life, and disability benefits, adoption assistance, and more.

As a family-owned company, we understand the crucial need to successfully strike a balance between our jobs and family. So, we offer generous paid time off, even to volunteer, and many resources to help you live your best life including financial counseling, legal aid, child care and elder care resources.

WHO YOU ARE

Qualifications:

5 years of relevant work experience

BS/BA degree

Or an equivalent combination of education and work-related experience

Preferred Qualifications:

Results Oriented. Proven, results oriented B2B Product marketing experience and know-how. Experience working with or supporting sales and marketing initiatives including lead generation programs capable of leading the measurement of lead generation performance and provide weekly reporting with summary and recommendations to leadership.

Positive and Resourceful. Optimistic, practical and enthusiastic self-starter who can lead marketing strategy and execution in a fast-paced environment, work with a wide range of stakeholders and drive projects forward from start to finish.

Analytical Ability & Intelligence. Ability to identify and analyze what is important and recognize depth of analysis needed. Ability to interpret and synthesize issues in order to draw conclusions. Critical thinker who solves problems logically.

Business Savvy. Knowledgeable about functional elements, which are important for business profitability. Able to ‘talk business’ at high levels. Ability to manage and track budget/spend.

New Business Mindset. Ability to use knowledge of the solution capabilities to seek out and identify opportunities where we can provide solutions to customers’ needs.

Communications & Presentation Skills. Ability to engage with the organization in a manner that is timely, relevant and appropriate to the environment. Strong presentation and communication skills (verbal and written); one that can organize material, thoughts and concepts into succinct presentations with strong attention to detail. A leader in bringing the brand to the market and helps others to do the same.

Organization Integration & Engagement. Ability to work in close alignment with people from other functions and influence/engage others to address issues, resolve conflicts and influence without authority. Be a change agent towards a customer focused organization (mindset).

Project Ownership & Management. Ability to take ownership for ensuring desired outcome of project and establish and monitor milestones towards objectives.

Strategic Mindset Ability to determine what needs to be done to move business forward and stay on track towards realization of vision.

You are a positive person, able to work in an effective manner both collaboratively and works well independently. Exhibits high levels of tact and diplomacy.

Salesforce experience.

Experience in the auto industry a plus.

Masters/MBA degree a plus.

Join the Cox family of businesses and make your mark today!

Who We Are

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox 

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.  We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.  We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).  For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.  Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.  

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.