Programmatic Executive

The Programmatic Executive will assist with the set-up, development and delivery of our in-house programmatic campaigns within MediaLab (our media investment team). Responsible for the day to day running and delivery of our programmatic media plan, this is a critical role that will shape the success of our programmatic function, as we make our first in-house strides into this channel.  It’s a fantastic opportunity for someone looking to leave a footprint in the evolution of ASOS media buying strategy.

This role is part of a small, highly specialised team of programmatic campaign managers and will set up the structure for enabling ASOS to run high impact creative at scale across the full marketing funnel.

This is a critical role to the execution of the ASOS media investment strategy. The role is empowered to deliver timely, and comprehensive media planning and buying solutions to address our business challenges.
 

Key Responsibilities:

• Data management and audience targeting
  • Plan, buy/execute and measure data driven audience targeting strategies across the relevant programmatic platform
  • Understand the latest data and audience platform developments in the market to continuously adjust and iterate on our programmatic implementation
  • Ability to forecast on available inventory, inventory quality, inventory outputs and construct a well balanced media plan
  • Work alongside the other paid media functions as an integral part of the media stack
  • Build out audience profiles and relationships directly with publishers where appropriate, working closely with the Senior Programmatic Manager
     
• Campaign measurement & optimisation
  • Ensure appropriate tracking solutions are in place to enable different cuts of reporting views (last click vs post view for example)
  • Manage and optimise delivery of programmatic campaigns daily
  • Collaborate with the creative team to develop an ongoing view of creative requirements
  • Maintain weekly reporting structures to facilitate the flow of critical information on campaign performance across key ASOS stakeholders
  • Work closely with the Senior Programmatic Manager and our Data Science and Insights teams to execute a comprehensive test roadmap for the programmatic channel and appropriate measurement and audience split protocols

We’d love to meet someone who…

• Has experience managing programmatic display & video campaigns to profitably grow successful online consumer businesses

• Possesses clear domain expertise in the Programmatic space, having directly managed high-budget, multinational accounts, preferably in the retail sector.

• Is highly proficient in DV360

• Has worked in a company-led marketing operation or as an agency ‘doer’, not just managed external agencies at an advertiser.

• Is highly detail-oriented

• Is fluent in English, with other languages a definite bonus

• Is highly numerate, proficient at Excel, and demonstrates strong analytical capabilities. 2.1 degree or above in a related field (mathematics, economics, science, engineering) preferred.