Hill's Pet Nutrition invites you to apply and become our next Professional Digital Engagement Manager!

In this role, you will coordinate digital strategy and execution across Hill’s paid and owned channels for our professional audience segment. This role will handle and optimize Omni-channel digital media and content (social, search, CRM, web, mobile, etc) in partnership with brand marketing, platform product owners, and our professional veterinary affairs team.

 Principal Duties and Responsibilities:

Content Strategy & Management

Own the full brand experience for our professional audience. Responsible for developing and presenting clear omnichannel engagement plans, including ecosystems, customer journeys and communications calendars as well as partnering with our 24/7 Content Team to demonstrate target audience insights, search data, CRM data and more to develop and run content across the professional journey. This role works cross-functionally across brand, Professional Veterinary Affairs (PVA), and digital teams to ensure our go to market strategies with the professional audience are consistent.

Activation & Optimization

Run activation of content on owned channels including site/platforms, social, search, and CRM. This includes the management of a professional Facebook group in partnership with our PVA team and LinkedIn in partnership with Corporate Communications.

Insights & Analytics

Collaborate with the Insights & Analytics team and agency partners to develop reporting and insight analysis on always-on programs. Including but not limited to, platform reporting, web reporting and Brand Lift Study analysis. Supervise social media discussion on the category, competitors and brand using social listening tools. Share regular performance updates and help define standard methodologies to scale to global markets.

Test & Learn + Best Practices

Track industry and platform trends, and interpret these for business needs and opportunities to help drive engagement. Build test & learns for new technologies and capabilities in the space to be rolled out to other teams. Bring to bear partnerships with major platforms to build learning agendas and take advantage of beta opportunities for the brand. Provide education and best practices to internal and global teams.

Education/ Experience Requirements

Basic qualifications include: Bachelor’s Degree required in Marketing or related field with 3-5 years of digital or content marketing.

Preferred qualifications include: MBA applicable.

Areas of Skills/Knowledge/Abilities

• Deep knowledge of social platform best practices
• Experience building organic and paid content that works across a variety of channels and platforms
• Familiarity with SEO, paid media, and CRM touchpoints
• Ability to work cross-functionally and handle simultaneous projects
• Strong communication and interpersonal skills
• Ability to make data-driven decisions
• Understanding of agile methodology and process
• Ability to thrive in a digital innovation culture, while dealing with ambiguity and evaluating trends in the changing landscape
• Strong Project Management skills
• Proven record of work with marketing teams and build brands
• Experience with Adobe Creative Suite a plus
• Experience with Salesforce Marketing Cloud a plus

Travel Requirements

Expected percentage of travel: 25%