ASOS Technology is going through an exciting period of transition and major investment.  This includes several strategic programmes to deliver the amazing technology and business solutions to support our ambitious global growth plans. At the heart of these plans is the enhancement of our digital platforms and channels to provide the best shopping experience for our customers. Our plan is designed to enable us to really put our mobile experience first, enable personalisation and support a data driven organisation. We are also making significant investments in all our Buying, Merchandising, Finance and People systems with the latest toolsets and applications to accelerate the next phase of our global growth.

Product Owner – Media Lab

We are making significant optimisation of our marketing technology estate, enhancing our infrastructure and expanding our use of data to improve audience targeting and reporting.

Want to be a part of the team responsible for connecting and activating data used to optimise our media spend? We’ve all noticed a shift in how businesses use data to provide relevant content to our customers; whether that be targeted adverts on Facebook, maybe finding that item you want at the top of your google search results, to that new campaign on TikTok or Snapchat.

You will be at the heart of shaping how we obtain and use this data to power our growth here at ASOS. You’ll be making sure that we drive value from investment on advertising tech, generating insight from data to inform improved decisioning on our channel targeting and spend.

The role

The role is not about just getting someone to manage a product backlog, this role is for someone who thrives at forward thinking whilst delivering tangible value to the customer, early and often. Combining hands on implementation and backlog management with vision and the ‘big picture’, supporting a strong SOS product development and its dedicated stakeholders.

A strong background in digital marketing is preferred particularly with use of Google cloud suite and will be critical for driving channel performance in this role. You'll be required to gather needs and use cases from marketing tech teams and identify necessary capabilities both on performance reporting and targeting. As well as this you'll help assess and recommend solutions and vendors to deliver requirements and determine a roadmap and evangelizing the roadmap with stakeholders and platform teams

What you will be doing:

You will have primary responsibility for driving the design and development of our Central Marketing Data Set, a key product that fundamentally enhances how we optimise our media spend across digital marketing channels

Collaborating with our marketing team to identify and understanding problems to solve, continuously reviewing and prioritising roadmap and backlog items 

Working closely with Software and QA Engineers, Product Designers, Solution Architects and 3rd Party vendors to continuously improve ASOS’ performance marketing capabilities.

Work with the Data Leadership team and business stakeholders to identify and define the business priorities based on business problem– able to express the context of the change within the business strategy and BI Roadmap

Working on data systems that power our campaigns and activities aimed at acquisition and retention of customers.

Defining data metrics to report on the effectiveness of performance marketing functions.Be responsible for the features we deliver from end to end, from initial discovery to delivery to subsequent iterations.

Build strong relationships with end users, to understand their needs and enable them to get the most out of our data solutions

Understand the ‘what’ and ‘why’ of the business problems that you and your team are looking to solve

Be part of our product owner community, consisting of 35+ passionate product people. You’ll be invited to community events, knowledge shares and meet-ups, all to support your product ownership development journey, ensuring you can be the very best version of yourself at ASOS. 

We would like to meet someone with …

Proven experience in managing and organising data, taking initiatives from conception to go-live, through the continuous product development lifecycle and measurable success across key KPIs.

Experience working on a modern Marketing Technology stack (e.g. GMP/GCP)

Experience working in an Agile environment, collaborating closely with engineers and designers.

A strong technical understanding and hands-on experience in software development and web technologies.

The ability to elicit and prioritise business requirements and translate these into user stories and an actionable backlog, whilst proficient in other related modelling techniques e.g. process maps.

Excellent communication skills, able to adapt their approach based on whom they are interacting with e.g. internal senior managers, technical teams and customers,

Strong stakeholder relationship management and influencing skills, proficient at about understanding the range of stakeholders, customer and technical perspectives in all you do.

An excellent problem-solving mindset, doing what it takes to solve the problem for the internal customer

An appetite for continual personal development.

What's in it for you:

A truly unique and agile working environment where you’ll be surrounded by a diverse range of passionate experts, with two common interests: technology & innovation 

Generous salary, bonus and pension matching 

Life insurance, free private medical care, cycle to work scheme + more 

A bespoke flexible benefits scheme catered to you 

Best in class Learning & Development schemes and career development programmes 

25 days holiday + never work on your birthday again! 

Free modern onsite gym, plus personal training and wellness rooms 

Tech Develops days– one day per month dedicated to developing yourself and developing others within Tech 

Tech Presents days- breakfast mornings to collaborate and share your work with other teams 

A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India, company-wide celebrations across Christmas and Summer to name just a few 

Huge staff discounts and sample sales