Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

Advertisers face an increasingly complex and fragmented inventory and audience landscape. Coupled with the proliferation of devices and massive amounts of data, media investment has become unwieldy and complex for brands.

Adobe Advertising Cloud drives customer acquisition strategies across your preferred digital advertising channels and connects results and insights back to your sources of truth in Adobe Analytics and Experience Platform.​ It makes it simple to deliver video, display, and search advertising across any screen in any format. With this independent cross-channel platform, you can identify and engage the best audiences with a consistent and relevant ad experience.

This Senior Product Marketing Manager will be responsible for leading product and business strategy from a Product Marketing perspective. You will be responsible for ensuring what we are building and messaging drives pipeline, expands share of wallet in existing accounts, and grows new business to hit revenue targets. The Senior Product Marketing Manager will work closely with the rest of the Advertising Cloud Product Marketing team to ensure product launches, messaging and content address market problems and align to our positioning.

What You’ll Do

• Collaborate with the product management and marketing campaign team to develop product positioning and messaging that resonate with our target buyer personas;
• Work cross-functionally with product management, program management, product operations, engineering, business operations, and other key teams to support product launches
• Train team members on problems we solve for our buyers and users, develop sales plays, and external collateral to teach customers how and when to use the product;
• Lead industry and competitive analysis to refine our market position
• Collaborate with global marketing and campaign teams to translate strategy into execution tactics.
• Contribute to buyer personas and map positioning and marketing needs accordingly
• Evangelize the Advertising Cloud products through thought leadership in the market, including public speaking and by-line articles, in partnership with marketing and communications
• Be a leader within the Product Marketing team
• Prioritize and build innovation in partnership with other solutions in the Experience Cloud

What You Need To Succeed

• Bachelors Degree in Business/Economics/Communication/Math; MBA preferred
• 3+ years experience in product management and/or marketing
• Proven excellence in writing and communication with an ability to simplify rather than complicate difficult or technical concepts
• Ability to focus on driving results while never losing sight of the strategy
• Both an influencer and willing to roll up sleeves and bootstrap initiatives
• Ability to build credibility with product teams, sales teams and customers.
• Record of showing longevity in initiatives over multiple years
• Tireless work ethic and true passion for the space.
• Good cultural fit with the team
• A humanistic approach to technology and a strong command of technology that will garner respect of product management and engineering
• Able to assess broad market dynamics and zero in on the ones that will make the greatest impact