Product Marketing Manager

Cox Automotive seeks a strategic and results-focused Product Marketing Manager to help develop product design, feature/functionality into positioning/market ready messaging, statements and campaigns and deliver go-to-market strategies with a hyper focus on customer satisfaction, lead generation and sales enablement collateral for better Lender/Dealer B2B offerings.

You will be a key member of the Cox Automotive product marketing team with an opportunity to work on a diverse set of projects, working cross-functionally primarily between business operations, training, sales, legal, research, internal communications, public relations, and product and engineering teams.

This role will be part of a team responsible for creating and executing solution information marketing assets, collateral, multi-channel lead generation/pipeline building campaigns, and sales enablement tools across multiple channels. This can include but is not limited to creating lead gen/pipeline journeys, sales engagement platforms, videos, demos, website, print and digital display advertising, email, and in-person or virtual industry events. You will rely on previous experience to bring best practices and expertise to developing marketing plans and will help guide the business with strategic initiatives and measurable results. The candidate will have the know how to analyze performance of efforts, review results and make adjustments to programs/plans to meet and reach the goals and objectives.

The successful candidate will be naturally curious, a creative thinker and problem solver with hustle and drive, and a true team player with a can-do attitude. The person will build strong relationships with cross-functional teams to develop strategy, content, and tactics. You’ll effectively communicate the product value proposition to internal teams and agency partners to engage the right people in the best possible way to achieve results.

WHAT YOU’LL DO

Here’s a look at the big asks we have for our next Product Marketing Manager:

Identify and execute the appropriate marketing tactics for specified objectives and strategies, including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media, and other tactics as appropriate.

Analyze the performance of programs and campaigns and lead in sharing the learnings and making adjustments where needed to meet the efforts goals and objectives on a weekly/monthly/quarterly basis.

Assist in creating B2B assets or solution-related content such as solution talk tracks, videos, infographics, case studies, website copy, and blog posts.

Write clear, concise, creative briefs, and strategic messaging to drive leads to the sales pipeline and opportunities through the pipeline that includes emails, promotions, direct mail pieces, pitch decks, playbooks, talk tracks, and other marketing materials that drive business results.

Support the coordination and implementation of all campaigns utilizing marketing automation systems (email, social, web, and more).  Assist in editing online content updates using content management system, as needed. 

Collaborate with internal and external communications teams to ensure key messaging is consistently integrated across executive communications, team member communications, and industry communications/PR.

Based on overall strategy and execution plan, develop thought leadership content and material to build industry and first-party event execution where required/identified.

Assist with updating product marketing, customer-facing material, sales enablement material, both internal and external materials as needed.

Manage internal and external agency and freelance resources.

WHAT’S IN IT FOR YOU?

A Product Marketing Manager compensation package that’s equally special. 

That means competitive pay, diversified 401(k) + generous company match, comprehensive healthcare, life, and disability benefits, adoption assistance, and more.

As a family-owned company, we understand the crucial need to successfully strike a balance between our jobs and family. So, we offer generous paid time off, even to volunteer, and many resources to help you live your best life including financial counseling, legal aid, child care and elder care resources.

WHO YOU ARE

Qualifications:

5 years of relevant work experience

BS/BA degree

Or an equivalent combination of education and work-related experience

Preferred Qualifications:

Proven, results oriented B2B Product marketing experience and know-how. Experience working with or supporting sales and marketing initiatives.

Experience with Sales and demand generation programs.

Resourceful and enthusiastic self-starter who can lead marketing strategy and execution in a fast-paced environment, work with a wide range of stakeholders and drive projects forward from start to finish.

Excellent time management and project prioritization skills.  Flexible in a fast-paced setting with competing and ever-changing tasks.  Sense of urgency and strong work ethic a must.  Work calmly under multiple deadlines; You get things done ahead of time and anticipate the needs.

You are a positive person, able to work in an effective manner both collaboratively and works well independently.

Critical thinker who solves problems logically. 

A proven track record in successful strategic vision/planning and execution by proactively pushing new and innovative marketing.  Proven history of creating effective multi-faceted marketing programs and providing clear/crisp and simple guidance to work partners.  Experience working with or supporting sales and marketing initiatives.

You represent the company brand well and help others to do the same. Strong verbal and written communication skills a must. Strong presentation and communication skills.  High levels of tact and diplomacy.

Excellent organizational skills with a strong attention to detail.

Strong relationship management and interpersonal skills for diverse team (emotional intelligence, leads through influence).

Effectively manage freelancers, contractors, and outside agencies to meet marketing teams’ goals.

Ability to develop customer loyalty programs to re-engage with existing customers.

Partner closely with product teams to define the strategy, roadmap and success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management.

Partner with our Sales team on category analysis, presentation materials and in-store/online creative assets for in-market products.

Discover new marketing opportunities by performing market analysis.

Analyze and measure the effectiveness of existing campaigns.

Contribute to the content development for target consumers.

Continuously develop new strategies to increase touchpoints within a customer’s journey to optimize conversion rates.

Must be able to measure lead generation performance and provide weekly reporting with summary and recommendations to leadership.

Manage and track budgets.

Salesforce experience a plus.

Experience in the auto industry a plus.

Master’s degree preferred.

Join the Cox family of businesses and make your mark today!

Who We Are

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox 

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.  We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.  We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).  For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.  Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.  

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.