Dealertrack, a Cox Automotive company, is currently looking to hire a Product Marketing Manager to join our team!  This role may reside in our Cox Automotive offices in New York, Atlanta, or Kansas City.

The Product Marketing Manager will support our Dealertrack Finance and Insurance products and solutions.  We are seeking a strategic and results-focused individual to help develop product design, feature/functionality into positioning/market ready messaging, statements and campaigns and deliver go-to-market strategies with a hyper focus on customer satisfaction, lead generation and sales enablement collateral.

You will be a key member of the Cox Automotive product marketing team with an opportunity to work on a diverse set of projects, working cross-functionally primarily between business operations, training, sales, legal, research, internal communications, public relations, and product and engineering teams.

This role will be part of a team responsible for creating and executing solution information marketing assets, collateral, multi-channel lead generation campaigns, and sales enablement tools across multiple channels. This can include but is not limited to creating lead gen journeys, sales engagement platforms, videos, demos, website, print and digital display advertising, email, and in-person or virtual industry events. You will rely on previous experience to bring best practices and expertise to developing marketing plans and will help guide the business with strategic initiatives and measurable results.

The successful candidate will be naturally curious, a creative thinker and problem solver with hustle and drive, and a true team player with a can-do attitude. The person will build strong relationships with cross-functional teams to develop strategy, content, and tactics. You’ll effectively communicate the product value proposition to internal teams and agency partners to engage the right people in the best possible way to achieve results.

 Responsibilities:

Collaborate on joint marketing efforts and develop actionable plans with strategic partners to drive product utilization with the ability to analyze data and track subsequent business growth

Maintain positive, responsive, and productive relations with our strategic business partners

Identify and execute the appropriate marketing tactics for specified objectives and strategies, including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media, and other tactics as appropriate.

Analyze the performance of programs and campaigns and lead in sharing the learnings and making adjustments where needed to meet the efforts goals and objectives on a weekly/monthly/quarterly basis.

Assist in creating B2B assets or solution-related content such as solution talk tracks, videos, infographics, case studies, website copy, and blog posts.

Write clear, concise, creative briefs, and strategic messaging to drive awareness and utilization includes emails, promotions, direct mail pieces, pitch decks, playbooks, and other marketing materials that drive business results.

Support the coordination and implementation of all campaigns utilizing marketing automation systems (email, social, web, and more).  Assist in editing online content updates using content management system, as needed. 

Collaborate with internal and external communications teams to ensure key messaging is consistently integrated across executive communications, team member communications, and industry communications/PR.

Based on overall strategy and execution plan, develop thought leadership content and material to build industry and first-party event execution where required/identified.

Assist with updating product marketing, customer-facing material, sales enablement material, both internal and external materials as needed.

Manage internal and external agency and freelance resources.

Qualifications:

BA/BS in a related discipline.  Master’s degree preferred.  In lieu of a degree, education and work-related experience will be considered.

7+ years’ experience in marketing, 3+ years in B2B marketing preferred

Proven, results oriented B2B Product marketing experience and know-how. Experience working with partner marketing programs and initiatives.

Strong analytical and problem-solving skills

Experience in working on different aspects to a website and other web pages to help communicate to clients

Resourceful and enthusiastic self-starter who can lead marketing strategy and execution in a fast-paced environment, work with a wide range of stakeholders and drive projects forward from start to finish.

Excellent time management and project prioritization skills.  Flexible in a fast-paced setting with competing and ever-changing tasks.  

A proven track record in successful strategic vision/planning and execution by proactively pushing new and innovative marketing.  Proven history of creating effective multi-faceted marketing programs and providing clear/crisp and simple guidance to work partners.  Experience working with or supporting sales and marketing initiatives.

Strong relationship management and interpersonal skills for diverse team (emotional intelligence, leads through influence).

Effectively manage freelancers, contractors, and outside agencies to meet marketing teams’ goals.

Ability to Develop customer loyalty programs to re-engage with existing customers

Partner closely with product teams to define the strategy, roadmap and success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management

Partner with our Sales team on category analysis, presentation materials and in-store/online creative assets for in-market products

Discover new marketing opportunities by performing market analysis

Analyze and measure the effectiveness of existing campaigns

Contribute to the content development for target consumers

Continuously develop new strategies to increase touchpoints within a customer’s journey to optimize conversion rates

Manage and track budgets.

Experience in the auto industry a plus

Who We Are

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox 

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.  We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.  We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).  For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.  Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.  

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.