Our purpose is:

•To deliver great content and messaging that supports the business goals, to drive greater value into our customer base and acquire new logos

•To create sector and context-specific messages and stories to translate product capabilities into customer outcomes

•To create content and messaging in support of sales enablement for products, categories and portfolios

About the Role:

The people who read our product marketing content have different roles and different levels of understanding of the products and the technology that supports them.  The role defines how we describe and position the services.  The customer is at the heart of what we do and we try and put ourselves in their shoes by setting out what products mean for them and what benefits they can bring.  We don’t want the audience to have to read through a lot of detail before getting to the good stuff, we want them to be able to quickly find what they need, when they need it.

Key Responsibilities:

Working with the rest of the Product Marketing team, the role will have responsibility for areas within the following disciplines:

• Product take to market content: creation for the website and customer-facing collateral (product/portfolio).
• Sales enablement: Creating internal content for the sales teams, giving them tools such as objection handling points. Also to support with sales briefings and training, regular updates and/or podcasts – really helping our sales and service colleagues to navigate through the multiple product areas;
• Creating customer outcome based messaging, bringing to life the benefits of our products to customers, making them relevant and really resonate. We want to help our internal colleagues talk to customers and help our external customers to quickly understand which product is right for them.

What We Need from You:

Qualifications:  

A degree or equivalent in, preferably, marketing or business studies

Experience:

Experience within a Product Management or Product Marketing position

Skills:

 Collaboration: You will work with teams across the organisation, including sales, marketing, customer-facing technical teams and with product management. 

Co-ordination: Much of the role is ‘cross functional’ and an ability coordinate multiple inputs and manage project delivery is vital.

Communication: You will frequently have to present new products and write engaging copy, telling the ‘story’ of products and portfolios for our various channels.

Research and analysis: The ability to gain insight into customer needs and experiences.  The analysis of data, surveys and customer interviews will be part of this mix and you need to be acquainted with these techniques.