Product Marketing Manager, Product Led Growth

Product Marketing Manager, Product Led Growth

Product Marketing Manager, Product Led Growth

Job Overview

Location
Boston, Massachusetts
Job Type
Full Time Job
Job ID
43852
Date Posted
4 months ago
Recruiter
Marina James
Job Views
164

Job Description

What you’ll achieve
As a global business with game-changing products, there’s always scope for Dell Technologies to grow sales and expand market share - and this role has the opportunity to make an impact fast. This role will work cross-functionally with product, marketing, and sales, supporting them with data and narratives about the customer journey

You will:

  • Drive the vision for Integration Developer messaging at Boomi, and tell us how to execute across all channels. Demonstrate the ability to connect on a deeper level with the exact right prospects, differentiate their solution, and execute massive revenue driving launches - strategy
  • Educate buyers, demonstrate value, and onboard new users by understanding the needs, trends, competitors, and product gaps - and feeding that information back to the cross-functional group in a succinct way â€“ market and competitive analysis
  • Design a killer narrative, invest in building (and nurturing) a community-based movement, and master the art of driving adoption with integration developers. Own the PLG part of the website, product pages, and product narrative are key assets that help educate users on the product, its story, and its value proposition. Ensure that when people get into the Boomi AtomSphere, they already have an idea of our point of view and understand the value they can hope to derive from our platform. - messaging
  • Work closely with a diverse set of teams, including engineering, product, sales, marketing and partner/channel to create end-to-end messaging - cross-collaboration
  • Partner with the data science team to analyze customer behavior and create a seamless platform experience â€“ adoption and conversion rate optimization


Essential Requirements

  • 7-9 years experience in product marketing, focus on product-led growth in SaaS  
  • Strong critical thinking and analytical skills with a proactive mindset 
  • Experience developing and implementing persona marketing plans 
  • Data and KPI driven 
  • Passionate about groundbreaking technology - and the ability to effectively articulate and showcase product value to different types of audience
  • Eagerness to lead, motivate and influence others to achieve results


Desirable Requirements

  • Knowledge and experience in the Integration Platform as a Service (iPaaS) market
  • Understanding that a product-led go-to-market model is great for both users and for the business 
  • Experience working cross-functionally

Here’s our story; now tell us yours

Job ID: 43852

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