Are you ready to join an impactful Product Management team where you can have a significant impact on the performance of a leading toy brand, and its customers?

A Shopper Product Manager develops a deep understanding of customer needs through user research and analytics, collaborating closely with user researchers, and data teams.

Core Responsibilities

• Lead and plan product discovery activities with cross-discipline teams and wider partners to develop our understanding of user problems, and opportunities

• Facilitate standard methodology user centred design processes to explore complex problems, broad themes or desired initiatives

• Work closely with user researchers to conduct user research, deepening our knowledge of customer needs and motivations to help to clarify discovery goals

• Assess and synthesise existing customer insight, business strategy and wider market insight to help evaluate the state of play, providing context for the discovery

• Encourage participation from subject matter experts across LEGO, bringing specialist domain specific insight to the discovery

• Map out existing customer journeys, highlighting problems, customer emotions, key insights and opportunities for added customer value

• Develop hypotheses that are focused on delivering value to customers, and map against portfolio objectives and key results

• Work closely with design leads to plan and facilitate ideation activities that encourage divergent and convergent thinking around solving customer needs

• Develop user testing strategies that provide the discovery team with methods to test ideas and/or prototypes to provide rapid feedback loops from customers

• Analyse, and theme user testing insight, helping the discovery team adapt and priorities based on what is learnt

• Develop service blueprints for new customer journeys, outlining front stage touchpoints and key back-stage support processes and capabilities

• Be confident and brave to determine what to proceed with and where a solution needs to be paused or re-scoped based on user need, value and complexity

• Work with existing product teams to analyse the problem and possible solutions, working through complex deliverables in the most efficient way possible

• Plan demos with relevant partner groups, focusing not just on the outputs but also the rationale and approach on how the discovery team arrived there

• Present discovery outcomes to relevant customer groups, outlining key findings and recommendations on next steps

• Develop an ambitious and clear product vision and communicate it effectively to relevant partners and the team, so they’re aligned, and invested in the strategic direction

• Where validated by user needs, translate product strategy into a product roadmap, identifying and generating new ideas that grow market share, drive commercial and business value and improve customer experience

• Act as a subject matter expert for the product team, providing insight, context and additional information as needed to help understanding of what is required

Do you have the work ethic?

Key Functional Skills

• A great communicator and ability to clearly articulate the problem and proposed solution

• Strong collaborator with cross-functional teams from tech, design and business

• Storytelling and evangelism

• Ability to understand and draw out key themes and trends from analysis of customer and market data

• Technically curious, with a good understanding of software development practices and web/mobile technologies

• Good knowledge of the technology landscape in eCommerce

• Able to make and take ownership for decisions at a fast pace

• Skilled at working effectively with cross functional teams in a matrixed organisation

• Excellent written and verbal communication skills

• Great at providing feedback in a way that is both positive and meaningful

Product Leadership Skills

• A proven track record of leading cross-functional agile teams through the full product life cycle

• Ability to quickly gain the confidence of the business and colleagues through good communication and influencing skills and acting as an advocate of the Product Management team both externally and internally

• Ensure effective leadership of the team; maintaining a continuous learning environment, setting clear objectives to ensure there is clarity on what needs to be achieved for any given work

• Offer a supportive coaching style, proactively encouraging personal and professional development and achievement across the product team

Technical Skills (non-exhaustive)

• Critical thinking – developing product vision & strategy, value propositions, and defining product market fit

• Product optimisation techniques – setting up experiments such as A/B and multi-variant tests to validate and build confidence in our hypotheses

• Product Frameworks e.g. agile development, value proposition design, lean canvas, JTBD, ITIL

• Tools e.g. Confluence, data visualisation, Figma, Jira, Version One

• Voice of Customer – collaborating with the design team and insights to devise ways to understand customer needs and underlying motivators

Product Knowledge Skills

• A deep understanding of the customer and their needs across different segments

• Data-driven and always curious about customer behaviour across our products

• Understands the industry & shares market knowledge

• Passionate about our business and things we value

• Strong product operational knowledge

• A deep interest in digital and technology innovation

• Broad understanding of full end-to-end product landscape within LEGO Retail and supporting areas

Individual Skills

• Growth and learning mentality, collaborator, and standout colleague

• Strong communication skills with comfort speaking with business collaborators

• Strong problem solver with ability to manage and lead the team to push the solution and progress

Join the global LEGO® team

The Shopper Product Manager champions customer first thinking, and adopts user-centred design standard methodologies, leading collaborative workshops with relevant partners and cross-discipline product teams to explore complex problems, broad themes or desired initiatives that cut across the LEGO group and multiple products.

The Shopper Experience Product Manager provides recommendations and next steps based on what is learnt in the discovery, helping build confidence in opportunities and ideas that are uniquely LEGO, and have the potential to transform our services in line with our longer-term objectives

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

In some instances, a Discovery Product Manager may go on to develop product market fit with their own product team, or share discovery outcomes with wide-ranging impact into existing product teams to inform multiple product roadmaps or determine the user need isn’t present and kill or redefine the idea.