More about the role

Here, at New Look, everything that we do is for the love of fashion.

We’ve been bringing the latest fashion to the high-street since 1969.  We’re now a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls.  Even after 50 years we’ve stayed true to our original mission of delivering fabulous products at a price our customers can afford.

It’s our colleagues today that continue our journey to create a New Look that everyone loves.

It’s our values that inspire us every day - we play to win, we are customer obsessed, we work as one and it starts with you.

We are always on the lookout for talented, passionate people to join our New Look team.

The Role:

You will write up to 60 product descriptions per day, 15 SEO banner descriptions per week and SEO meta copy so you must be a fast writer with a flair for spelling and grammar. You should have a thorough knowledge of fashion terms, a strong understanding of SEO and a high level of computer literacy as you will be expected to use spreadsheets and an ecommerce platform/CMS. You will be inputting product information daily, so as well as being able to write small pieces of editorial copy you must be adept at adding fabric information, fit type, measurements and washcare into the system.

Whilst you will be expected to include small snippets of ‘how to wear’ copy and to write SEO banner copy, this is not an editorial role.

Key Responsibilities:

• Working from product to write descriptions for all departments across the site- covering womens, mens, accessories, homeware, footwear, tall, petite, plus size, maternity and teens

• Inputting all product information into the CMS including washcare, product details, dimensions and keywords

• Regularly sub-edit the site to ensure copy is free from errors and discrepancies

• Working closely with the Discovery Optimisation, Trade and Photography teams to ensure all product information is up-to-date and correct so that copy reflects product seen in imagery

• Working to a very strict deadline — all products allocated to you daily must be complete by the end of each working day

• Maintaining a good working relationship with the group buying, supply chain, legal and merchandising teams to ensure correct product information is placed online

• Awareness of SEO impacts on product descriptions and titles, working with the SEO team to ensure correct terms are used where applicable

• Ensuring the New Look tone of voice is adhered to across all written product descriptions, banner copy and UX copy

• Keeping a copy style guide updated with new terms and descriptions

• Conducts keyword research to drive optimisation of copy

• Writing search engine optimised banner copy and meta copy

• Write editorial articles for New Look Daily

• Marketing newsletters

About You:

• Preferably a minimum of 1 year relevant experience

• English or similar Fashion/Communication at degree level

• Knowledge of SEO

Why New Look?

The amazing people, the love of fashion, the 4pm Friday finishes – there are so many reasons to love working at New Look.

We offer training to support you and your career progression, so that you can be at your absolute best.

You’ll also receive these amazing benefits:

• 40% staff discount

• Monthly 25% off  privilege vouchers for family and friends to enjoy

• Quarterly sample sales

• Season ticket loans

We’re sure that you’re as excited as us to get back to some level of normality soon. While we’ve always championed our smarter working policy, COVID has changed the way we work remotely. We’re dreaming of those days where we’re able to meet and collaborate in the office again and when we do, we expect to maintain a flexible approach, balancing time between home and office. This is always role dependant so worth covering off in any conversations you have throughout the process.

Apply now to find out more.