DESCRIPTION

Job summary
Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned sites. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption and engagement across a portfolio of self-service, cost per click advertising programs to enable advertisers to engage with customers in relevant ways. Our team is focused on educating Amazon’s selling partners in Amazon expansion marketplaces to use advertising through lifecycle marketing spanning advertiser acquisition, retention and growth.

As a Principal, Product Marketing in Amazon Ads, you will work with Amazon's internal product, marketing, sales, and retail stakeholders to accelerate the adoption and engagement in sponsored ads across different vendor, sellers, and brand segments in the EU expansion marketplaces (the Netherlands, Sweden, Poland). Your day to day activities will change over time as our local business grows, which opens opportunities for creating and leading new programs that impact thousands of advertisers and millions of amazon customers. This is a critical role and your efforts will drive advertiser commitment, revenue growth, and product improvements.

Key job responsibilities
· Ensure that advertisers in new marketplaces reach their performance goals quickly and stay active and healthy, driven by a thorough understanding of our product and local business nuances
· Monitor performance of sponsored ads advertisers, create and drive programs across one-to-one and one-to-many channels to drive adoption and improve advertiser performance
· Work with Amazon Ads teams in marketing, product and sales as well as Amazon Retail to identify and solve issues blocking advertiser performance.
· Provide oversight and root cause analysis of issues affecting advertisers.
· Extend your sponsored ads expertise and best practices to the sales and service teams to positively impact all new advertisers to the platform
· Use business analytics expertise to proactively identify and realize opportunities to increase revenue and performance among our advertisers
· Report on marketplace sponsored ads performance versus goal and drive programs to meet goals.
· Periodic travel to meet with local stakeholder teams

About the team
Our team is focused on educating Amazon’s selling partners in Amazon expansion marketplaces to use self-service advertising through lifecycle marketing spanning advertiser acquisition, retention and growth.

BASIC QUALIFICATIONS

· Bachelor's Degree
· Proven experience in an advertising, marketing, program management, or quantitative role
· Advanced MS Office skills: particularly Microsoft Excel
· Ability to work autonomously and remotely, thriving in ambiguity
· Experience interpreting data and making business recommendations.

PREFERRED QUALIFICATIONS

· SQL skills or ability to learn and ramp-up fast
· Fluent in a second language (Dutch, Swedish, Polish) preferred but not essential
· MBA or other related Master's degree preferred but not essential
· Experience in display/search advertising
· Passion for marketing and online advertising
· Experience with online tracking tools such as Google Analytics
· Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously


Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.