Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.  

We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world. 

As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.  

Our teams and activities align and integrate cross-functionally with shared objectives to manage autonomous teams. And of course, we strive to continually evolve, pushing outside industry convention through creative experimentation, marketing tech, and advanced data applications. 

The role 

The PR assistant sits within our Brand Management team, reporting to the Senior PR Manager. You will support the Senior PR Manager with the PR strategy, and management of a global network of external PR agencies.  

The PR strategy will be nuanced at local level based on market needs and insight and will require constant effective and clear communication with the agency network to deliver the most effective output. 

The role will also cover more varied areas of the press office including admin and purchase orders on a day to day basis. The role will provide a fantastic level of exposure within the organisation, across departments and within the agency network. We will require some level of experience to ensure the candidate feels comfortable in a fast-paced environment.  

What you'll be doing... 

• Facilitating the execution of the Consumer PR strategy via the global network of agencies.  

• Communication with a broad mix of consumer media. 

• Actively build on new and existing press, media and agency relationships 

• Overseeing new PR sample distribution process via agency, some direct. 

• Supporting Senior PR manager on event launches and events throughout the season 

• Communicating with agencies and press on a day-to-day basis, managing image requests daily. 

• Oversee all product shot in still life and uploaded onto GPS 

• Monitoring media on a daily basis, reporting coverage to the team and suggesting coverage opportunities. 

• Liaising with the buying team to gather product information and samples 

• Liaising with the buying team to identify relevant upcoming product drops and product opportunities.  

• Ensure product opportunities, drops manifest in the best representation of our brand through HQ and agency showrooms… this covers broader seasonal moments and bespoke for talent etc.  

• Other reasonable duties as required by the company 

We'd love to meet someone with... 

• Proven PR experience in a fast-paced fashion environment  

• Able to use Word, Excel, internet, and email software packages  

• Excellent writing style, with a high standard of grammar. Additional languages always a benefit as we are a growing global organisation.  

• Excellent verbal communication skills, with the ability to communicate clearly, effectively, and appropriately with colleagues, suppliers, and others at all levels 

• Strong attention to detail 

• Ability to effectively prioritise workload and meet deadlines 

• Ability to set up systems to organise and manage administrative work 

• Confident and able to build good working relationships over the telephone, in person and by email 

• Commercially aware, organised, process driven and methodical 

• Keen interest in fashion, marketing, PR, the digital landscape, and e-retail  

• An ideas person  

• Flexible with a can-do attitude 

• Hard working and self-motivated  

What's in it for you? 

• Competitive salary, bonus, and pension matching 

• Life insurance, free private medical care, cycle to work scheme + more

• A bespoke flexible benefits scheme catered to you 

• Best in class Learning & Development schemes and career development programmes 

• 25 days holiday + never work on your birthday again! 

• Free modern onsite gym, plus personal training and wellness rooms 

• A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few 

• Huge staff discounts and sample sales