What’s the role about?
We have an exciting opportunity for a Digital Marketing Manager to join the team, leading with the planning, delivery and analysis of our PPC channel strategy for John Lewis Financial Services. A commercially-minded individual, you’ll take a customer-first data-led approach to planning and optimising our digital performance and demonstrate your ability to work as part of a wider and dynamic team.
What you’ll be doing:
In this role, you’ll lead with the development, budget management, and planning of PPC activity to deliver agreed KPIs for John Lewis Finance, and support the overarching John Lewis Finance digital strategy.
More specifically, your responsibilities will include:
PPC Channel Management: Leading, delivering and optimising the PPC strategy
Business Performance: Optimising & reporting PPC activity to deliver KPI targets
Budget Management: Managing the finance process
Relationship Management with 3rd party suppliers
Stakeholder Management within the Partnership
Builds Relationships Within Team
A minimum of 3 years PPC experience either in-house or at an agency
Proven experience of managing end-to-end PPC marketing campaigns against challenging growth targets.
Analytical skills with the ability to interpret data and customer insight
Excellent communication, stakeholder management and teamwork skills
What else could you bring to the role:
Expertise within additional digital marketing channels (SEO, Affiliates, Programmatic or Social) and associated technology platforms (e.g. Google, Facebook).
Hands on PPC campaign experience & agency management
Web analytics platform experience - Google Analytics/Adobe Analytics
For internal candidates, please paste the following link into your browser in order to view the Job Outline - shorturl.at/hmtC1
Job ID: 3700
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