Job Description
The PPC team manage global paid search marketing campaigns for all territories, and are responsible for the profitable spend and evaluation of a multi-million pound budget. We are professional, expert and data-driven. The team has a high profile, driving over a third of the company’s revenues, and needs talent that can uphold this profile in a credible manner. Our key stakeholder groups include the Exec Board of Directors, Finance and Trade Managers and Retail. The PPC Assistant will report into the PPC Manager and will work as part of this team to improve our PPC capabilities
Responsible for assisting the team in the development of PPC strategies for our key markets and reporting on and analysing performance of PPC campaigns.
What you’ll be doing…
- Working alongside internal Performance Marketing and PPC teams to deliver exceptional channel performance against strategic business and commercial objectives across multiple markets
- Reviewing, managing and monitoring deliverables of external agency partners
- Supporting new product, brand and proposition launches via PPC by working in collaboration with internal Marketing and Retail teams
- Implementing ASOS’ communications and promotional trade plans via PPC
- Managing relationships with and delivering performance reporting and insight to internal stakeholders
- Identifying new opportunities for efficient growth via PPC
We’d love to meet someone with…
- Experience managing or assisting in managing PPC accounts and delivering against multiple KPIs
- Providing clear reporting, and more importantly actionable insights on account performance
- Agency side experience working on PPC accounts with preference being international business/retail focus
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social and Programmatic channels)
- Demonstrable passion for working in the Retail industry with a commercial mind-set
- Experience with Google Shopping
- Google Ads accreditation preferred
- Demonstrable knowledge of different PPC ad formats, Google Ads features and bid management tools like SA360
- Proficient in use of Excel to create reports and work with large data sets
- An undergraduate degree (min 2.1) in a related field (Business, Economics, Marketing) preferable
- A/B grade in Mathematics at GCSE or A-Level (or equivalent)
Skills:
- Demonstrable passion for working in Paid Search
- Ability to build strong collaborative internal & external relationships,
- Excellent communication skills
- A data driven, proactive and creative approach to problem solving
- Confidence with the ability to connect with people and be a team player
- Constant desire to learn & undertake new challenges
- Flexibility in adapting to fast-changing priorities and a fast paced work environment
- Ability to understand & adjust to differences between geographies & cultures
- Strong organisation skills, with the ability to multi-task and hit the ground running
- Fluency in English is required, fluency (speaking, reading & writing) in other languages is preferable (German, Italian or Spanish preferred)
Job ID: 88087