The Sr Media Planner will be located in Cincinnati, OH and will be part of the in-house media team that creates and executes breakthrough media plans. The Sr Media Planner will be accountable for leading strategic and tactical media planning for their respective portfolio of brands, collaborating with the Media Specialist as an integrated team to ensure media plans are delivered flawlessly in line with P&G processes and standards. This is an exciting opportunity to be a part of a new, innovative approach to P&G media.

Key Responsibilities:

• Lead Holistic Media Planning for a portfolio of brands across all media channels such as TV, Print, Audio, Digital, etc. Translate Brand briefs into strategic media plans which meet goals/objectives.

• Leverage industry planning tools and data to conduct audience identification, analysis and scenario media planning that aligns with the brand marketing strategies & objectives.

• Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are created and delivered in line with brand plans.

• Deliver on going data driven media digital campaign optimization recommendations

• Evaluates existing and emerging media opportunities and brings forward recommendations / thought leadership

• Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

* Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization

Qualifications

Requirements:

- Bachelor’s Degree

- 3+ years strategic media experience preferably with multichannel national advertising client

Ideal Candidate:

- Media Expertise: 3+ years of media planning experience - advanced understanding of all/most media vehicles and channels with in-depth understanding of digital media

- Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations

- Strong analytics background: Able to triangulate between data, brand goals and opportunities

- Ability to work in a fast paced, matrix environment

- Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications

- Data-driving Curiosity and willingness to lead change where required

- Agility & Bias for Action

- Effective communicator – able to leverage verbal and visual communication to drive action.