The Digital Media - Search Trading Manager, based in Cincinnati, Ohio, will work within our Personal Health Care Business (PHC) and will be responsible for overseeing the implementation of our digital search strategies.

As the PHC Search Trading Manager, you will be a collaborative and courageous leader whose primary focus will be helping to execute all paid search campaigns for NA PHC, inclusive of audience & inventory strategy and ongoing campaign optimizations that deliver on the intended goals & objectives for the investment.

JOB DESCRIPTION

The key priorities for the PHC Digital Media Trading Manager will include

Lead all executional details of digital search campaigns, including but not limited to:

Audience Identification

Keyword Research

Implementation of ad word copy changes/optimization

Tagging & Trafficking – where necessary

Campaign set up in line with media strategy

Ownership and implementation of quality assurance standards for the digital media trading team

Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.

Plan and successfully manage to channel budgets.

Tracking performance & reporting  of media advertisements

Collaborate with the broader PHC marketing services team to build capability and/or make strategic shift recommendations within platforms

The ideal candidate should

Make creative connections: Our team is pushing beyond the accepted ideas and boundaries to frame new ways of working and winning.

Be data-driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.

Have agility & bias for action: We are a fast-paced, matrixed environment so being a driven self-starter yet also having the flexibility to adapt to changing conditions is key.

Qualifications

Bachelor's degree in Business, IT or related background.

At least 2+ yrs experience in hands on media buying platforms

Track record of success in trading across programmatic, SEM, and social media.

Analytical + Creative, with a passion to develop and test new ways to profitably engage consumers across the digital media landscape

Must operate with an agile, test/learn/iterate mindset at all times.