Performance Marketing Executive

Performance Marketing Executive

Performance Marketing Executive

Job Overview

Location
Leatherhead, England
Job Type
Full Time Job
Job ID
13177
Date Posted
7 months ago
Recruiter
Zak Parker
Job Views
129

Job Description

Everyday 2.5 billion people use a Unilever product to look good, feel good or get more out of life. We are home to some of the UK’s best-known brands like Persil, Dove and Marmite and our purpose is to make sustainable living commonplace.

We have always been at the front of media revolutions whether that be the 1st print advertisements in the 1890s or in 1955 when we became the 1st company to advertise on British TV screens. Experimentation and bravery drive us and have helped us become one of the UK’s most successful consumer goods companies.

We now find ourselves at the forefront of the digital revolution. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

The purpose of this role is to support the Performance Marketing team in the operational management of how we plan, organise, and execute our Performance & Data Driven Marketing campaigns in the UK.

You will be responsible for holding the holistic view of all performance campaigns, which encompasses all Unilever divisions and customers. You will play an instrumental role in ensuring our campaigns are best in class with continuous improvement and innovation.

As this role requires working with a multitude of stakeholders, both internally and externally, the successful candidate will be required to have strong communication and collaboration skills.

This is a great opportunity for someone who has a passion for digital and wants to be involved in pioneering the next frontier of digital marketing.

RESPONSIBILITIES

  • Be the connection between our media agency and internal stakeholders to deliver best in class Performance Marketing and Data Driven Marketing campaigns

  • Create clear and creative briefs for our media agenda and in-house design team, empowering and inspiring them to produce innovative and high performing plans  

  • Work closely with our stakeholders in Digital Hub teams, Brand Teams and Shopper Marketing to define the best audience targeting approaches for our campaigns

  • Build best in class creatives with our design team and be the go-to specialist for creative best practise across Performance Marketing

  • Work closely with the media agency on in-flight real-time campaign optimisations and capture learnings to fuel and inform our future campaigns

  • Hold our media agency to account, ensuring that we are delivering against our agreed KPI’s

  • Own and create our best practise playbooks, frequently updating key stakeholders

  • Produce and drive our Test & Learn agenda, coming up with informed testing opportunities supported by campaign learnings and best practice standards

  • Be the owner of our Performance Marketing activity log, having full visibility of all activity, spend & results, and update the trackers monthly. Share insights from the trackers with the UK and global teams, ensuring we remain at the forefront of performance on a global scale

  • Work closely to support the managers in the Performance Marketing team across all customers and types of activity; a great career opportunity to learn about and be directly involved and well informed in all areas

  • Manage the Performance Marketing budget, supporting with forecasting, PO raising and ensure we’re spending accurately against our forecast, gaining valuable budget management experience

  • Own and create the Performance Marketing Quarterly Newsletter, working with the design team to produce engaging content that the wider business will find informative and enjoyable

  • Collaborate with the wider Shopper Marketing team on the inclusion of performance and data driven marketing within their campaigns

  • Connect with stakeholders across brand, global & digital hubs to identify new opportunities for Performance Marketing that will enable us to continue to be one of the leading markets globally

ALL ABOUT YOU

  • 2 years+ Digital Media experience essential

  • Organised & Driven

  • Proactive

  • Analytical & great with numbers

  • Good attention to detail

  • Strong communication and collaboration skills

  • Passion for digital and for the shopper marketing world

  • Strong creative judgement

  • Accountability – able to hold agency partners, internal stakeholders & self to account for delivery

NOTE

Should you require additional information, please contact Recruiter Kelly on Kelly.Bishop@unilever.com

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in December 2023 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

Recruitment Fraud

Cyber criminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money.

In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs.  These types of attacks are becoming more common as more people are looking for employment in the economic climate.

How is Unilever tackling this?

Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.

What can I do?

If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them to the IT Services Desk via Una Live Chat.

Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!

Job ID: 13177

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