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The Parts and Accessories Marketing Program Manager is responsible for overall delivery of marketing initiatives such as new product launches and promotional campaigns for the P&A division. The role interfaces and collaborates with key stakeholders within Marketing and cross-functional clients such as Sales and Product Management. 

This is a key position within the Brand and Digital Marketing Team and reports to the Senior Program Marketing Manager. To succeed, the P&A Marketing Program Manager must capably guide delivery of multiple projects in parallel, collaborate, provide acute attention to detail, nurture productive cross-functional relationships, and embrace the spirit of continuous capability improvement.

Roles and Responsibilities:

• Serves as primary point of contact for Marketing with the Product Management Teams to develop consumer-centric product marketing programs.
• Coordinate with Sales to ensure sufficient lead time and clarity of objectives to ensure successful delivery of marketing support for promotional campaign and retail initiatives.
• Develop holistic, effective marketing plans for new and existing P&A products to increase lead generation and inbound Marketing initiatives.
• Develop and cultivate productive, collaborative relationships with members of Category Management, Parts & Accessories, and Sales teams to identify marketing needs, document requests, broker prioritization choices, and ensure alignment on success factors.
• Project manage P&A Marketing initiatives for timely, on-budget execution against stated objectives.  Leverage insights from project portfolio to improve executional effectiveness and efficiency.
• Communicate progress, identify risks, and recommend corrective actions as necessary to increase probability of successful delivery of key initiatives.
• Maintain and champion use of formal process and project management solutions for Marketing team and cross-functional partners.
• Broker and facilitate collaborative work sessions to align cross-functional teams on objectives, utilizing input from the group, highlighting trade-off choices, and ensuring feasibility based on available resources.
• Manage relationships with both internal and external creative partners to deliver projects on time and on budget.
• Act as P&A brand expert to ensure proper brand representation in all materials.

Required Skills and Attributes:

• Diplomatically assertive, able to persuade while building trust and confidence.
• Legacy of accomplishment working with people at all levels to deliver business results.
• Experience leading staff and outside resources (agencies, freelancers, consultants), blending strategic perspective with a focus on implementation excellence.
• Creative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomes. Ability to meet deadlines and handle multiple priorities.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is required.
• 4 or more years of marketing experience including a track record of successful product launch, direct-to-consumer and retail marketing campaigns is required.
• Previous experience in a leadership capacity is required.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

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