Paid Social Executive Job Description

Empowering 20-somethings to look, feel and be their best so they can achieve amazing things At ASOS our 3,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture – we are part of that youth culture. There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.

The Paid Social team is part of the Media LAB department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 10% of total ASOS sales, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget.

The Paid Social executive will report into the Senior Paid Social Manager and will work as part of this team to improve our capabilities. They will play a pivotal role in improving team efficiency through the execution of core processes and assisting the Paid Social team in the management of programmatic campaigns across all our territories and channels.

What you’ll be doing…

As a Paid Social executive, you’ll be supporting the Paid Social team (2 Managers and 2 other executives) in the day to day running of activities, as well as being responsible for ad hoc projects and specific areas of focus depending on the team needs. Tasks include but are not limited to:

· Campaign set up, management and optimization across Facebook/Instagram and other channels when needed.

· Ongoing daily and weekly reporting, including budget monitoring and daily spend reviews, as well as generation of bespoke reporting used to aid the team in reviewing campaign performance and suggesting future campaign optimization.

· Brief creative assets (including copy) to support our campaigns and ensuring smooth delivery of those assets to the team.

· Responding to briefs and create media plans according to best practices and help building knowledge for the team based on experience

· Work with the rest of the team to ensure our activities are specifically tailored to support trading calendar and key moments.

· Work with cross-functional teams made of internal and external stakeholders to ensure the smooth running of projects that have a paid social element

· Supporting the team with the implementation of our test and learn roadmap to improve our performance as well as developing best practices when necessary.

· Execution of additional ad hoc projects designed to improve team efficiency and further knowledge and experience.

· Liaise with other teams and functions within ASOS in order to achieve goals as necessary.

We’d love to meet someone with…

Most of the specific training will be provided but ideally you would have:

· At least 1 year of experience working in Paid Social roles.

· Passion for working in Digital Marketing.

· Understanding of the wider Digital Marketing landscape (PPC, SEO, Paid Social and Programmatic channels).

· Ability to work with numbers and data interpretation.

· Passion for working in the Retail industry with a commercial mind-set.

· Proficiency in use of Excel to create reports and work with large data sets.

· Proficiency in use of Powerpoint/Keynote.

· An undergraduate degree (min 2.1) in a related field (Business, Economics, Marketing) preferable.

· A/B grade in Mathematics at GCSE or A-Level (or equivalent).

Skills required…

· Ability to build strong collaborative internal & external relationships.

· Excellent communication skills.

· A data driven, proactive and creative approach to problem solving.

· Confidence with the ability to connect with people and be a team player.

· Constant desire to learn & undertake new challenges.

· Flexibility in adapting to fast-changing priorities and a fast paced work environment.

· Ability to understand & adjust to differences between geographies & cultures.

· Strong organisation skills, with the ability to multi-task and hit the ground running.

What’s in it for you…

· Generous salary, bonus and pension matching.

· Great development programmes.

· Amazing offices and great culture.

· 25 days holiday plus one extra day for your birthday.

· Subsidised gym and canteen.

· Huge staff discount and regular sample sales.

· Life Insurance, medical care, cycle to work scheme.

· And tons more…

Who will I report in to?

Senior Paid Social Manager

Where will I be working?

Greater London House, Mornington Crescent, London

What hours will I work?

9.00am – 5.30pm (Monday to Thursday) 9.00am – 5.00pm (Friday)