Core Responsibilities

Uncover optimisation opportunities at every stage in the search marketing funnel, and keeping an integrated view on SEM with organic search input from our team’s SEO leads.

With the channel lead work to identify and develop new performance driving opportunities for search across global markets

Develop and implement strategy and tactics for the Omni-channel opportunity in search and shopping, such as implementation and optimisation of Google local inventory ads

Work with performance marketing channel leads and the digital insights team to ensure clear goals and outcomes for any activity being launched

Collaborate closely with external media partners such as Google, Bing or Adobe to ensure campaigns are activated efficiently and to industry best practice

Work with the channel lead and agency to develop & implement YouTube standard methodology within google ads across the marketing funnel.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is passionate about building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. Working within our branded ecosystem, this role is strongly tied to digital performance metrics that support not only the online business, but also the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

2 – 3 years validated experience in paid search marketing roles

Paid search knowledge including account and keyword strategies, Remarketing, critical metrics and targets, script development or account automation tools, and related products, e.g. Google Shopping

Hands-on operational experience in bid management platforms: SA360, Skai formally Kenshoo, Marin but preferably Adobe Advertising Cloud.

Proven experience of search technology platforms, eg. Google and Bing ads

Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics

Strong presentation skills and confident communicator

Can work independently, but collaboratively

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.