Responsibilities

• Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms
• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
• Troubleshoot, problem solve and find creative solutions to client-specific needs
• Assist creative team with ad creation through copywriting and strategic direction
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
• Ensure campaigns are meeting clearly defined conversion objectives
• Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
• Maintain knowledge of industry best practices and new technologies

 
Requirements

• Bachelor’s degree
• 1 – 3 years of hands-on digital marketing experience in paid media
• Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs
• Understanding of past and current digital marketing and technology trends
• Deep knowledge and passion for technology, digital marketing, and innovation
• Goal-oriented and self-motivated individual with excellent communication skills and focus
• Drive to deliver and exceed performance goals
• Proactive, collaborative, and results-driven work style