We’re forever pushing boundaries and breaking barriers in our quest to be the world’s no.1 online fashion destination for 20-somethings.

We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone. We sell cutting-edge clothes and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving community of 20-somethings.

Our store offers over 85,000 branded and own-label products through localised mobile and web experiences, and we deliver from fulfilment centres in the UK, US and Europe to almost every country in the world. Tailoring our mix of own-label, global and local brands we sell through local language sites including UK, US, France, Germany, Spain, Italy, Australia and Russia. The company reported £2.7B  sales for the fiscal year ending August of 2019, representing 13% annual growth.

Marketing at ASOS

Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.

We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world. ASOS marketing covers a breadth of tactics, stretching from culturally relevant brand content in broad media to pay-for-performance marketing targeting active shoppers. We utilize several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.

Our marketing teams and activities align and integrate cross-functionally, leveraging shared cross-functional objectives to manage autonomous teams. As such, marketing at ASOS could be seen more like a set of activities and resources across the company and less like a discrete function. And of course, we strive to stay ahead of the curve when it comes to marketing innovation, fashion and creativity, so we’re also always evolving.

Paid Media Manager

This role will be responsible for managing the performance of performance-led Display & Video media investment within the new ASOS Paid Media team. This role sits within a cross-functional media investment team called Media Lab, which encompasses multiple performance marketing channels as well as adding the complementary product, engineering and insights resources to bolster our marketing ability. This person will report to the Senior Paid Media Manager.

The team has a high profile, driving over a third of the company’s revenues, and needs talent that can uphold this profile in a credible manner.  Our key stakeholder groups include the Exec Board of Directors, Finance, Trade Managers and Retail.

What you’ll be doing…

• Being incredibly detail-oriented and hands-on in the accounts to ensure best practices are being followed
• Being a subject matter expert, and up-to-date on the latest features and releases.
• Delivering the numbers.
• Working with the Insights team to set up well-structured experiments and deliver best in class measurement and reporting to provide confidence, transparency and executive investment governance.
• Working closely with our Creative teams to ensure delivery of high-performing visual assets for ads.
• Managing and ensuring deliverables of external agency partners
• Building cross-functional networks throughout the company, across Retail, Trading, Finance, Procurement, Insights and other key departments.
• Building and maintaining strong relationships with our Platform partners such as Youtube and Google

We’d love to meet someone who…

• Has significant experience (3+ years) managing performance marketing and paid media investments to profitably grow successful online consumer businesses – including but not limited to Youtube, Programmatic Display & Video, and UAC.
• Possesses clear domain expertise in performance-led Display & Video campaigns, having directly managed high-budget, multinational accounts, preferably in the retail sector (i.e. experience with merchant center linking).
• Is highly proficient in Google platforms such as DV360, GA360 and Google Ads
• Has worked extensively in a company-led marketing operation or as an agency ‘doer’, not just managed external agencies at an advertiser.
• Is a hands on manager who is highly detail-oriented
• Is fluent in English, with other languages a definite bonus
• Is highly numerate, proficient at Excel, and demonstrates strong analytical capabilities. 2.1 degree or above in a related field (mathematics, economics, science, engineering) preferred.