How will you fit into this?

 As our Online Analytics Manager, you will play a key part in all the above activity. It is your purpose to use this data and insight to improve digital sales and service experiences.

Some of the more specific responsibilities:

• Processing and structuring data to allow further analysis
• Analysis of website journeys to understand visitor behaviour
• Analysis of conversion/funnel metrics and develop strategies to improve conversion
• Provision of reporting and insight to explain online channel performance across sales and service
• Discovering insight to underpin decision making to the website/ app development roadmap
• Provision of testing hypotheses to the Optimisation team and the analysis of test results.
• The mining of web data to build predictive models that could lead to better targeting or improvement of online processes
• Helping to drive the understanding of digital data across the company and joining up multi-channel customer journeys
• Driving innovation and exploitation of the tools and data available
• Assisting in the management, implementation and testing of all web analytics software and services

What we need from you:

• Advanced user of Google Analytics 360, BigQuery and Data Studio/ Looker
• Experience of managing digital survey and session replay workstreams. Maximisation of the insight extracted from surveys and session replay
• Passionate about digital and making insight driven change
• Ability to educate and evangelise the use of web analytics through the online team
• Experience of implementing, maintaining, and testing the implementation of web analytics tools
• Proven ability to translate data into actionable insight
• Great communication skills - the ability to tell stories using data
• Advanced MS Excel
• Experience in data mining and building predictive models
• Proficiency in SQL, relational databases, and business intelligence software
• Experience of contributing to an optimisation programme
• Ability to manage multiple projects simultaneously and to thrive in a fast-moving environment

Additional Information:

Grade: PCGU

Salary and benefits: