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Job summary
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?

Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.

The Prime Video marketing team is looking for a highly motivated, innovative and performance-oriented Digital Marketing Manager to help grow our business. You will be responsible for driving acquisition, engagement and retention for Prime Video’s Live Sports content through our Owned & Operated digital channels on the Amazon and Prime Video sites and apps.

This role will involve planning, agreeing and executing on-site digital campaigns for Prime Video’s Live Sports broadcasts. You will become an expert in using in-house digital marketing and scheduling tools to run campaigns while continually testing and improving existing processes. You will negotiate with key business partners and global teams to gain alignment on the on-site marketing plan. You will also work with global Product Management and Tech teams to support, help define and advise on the roll-out of new features and marketing tools to engage customers. Your strategic thinking, strong data-driven customer insights and operational excellence, will enable you to maximize the scale, customer engagement and efficiency to help fuel Prime Video growth internationally. You will collaborate with teams around the world to provide insights and learnings that can be globalized for your channels and Live Sports.

The Digital Marketing Manager will have a mix of marketing and product management skills, and will be comfortable with new tools and technologies. Your marketing knowledge together with your analytical and problem-solving skills, will lead you to deliver against tangible business growth metrics for your channel. You are able to work autonomously, build relationships outside of your immediate team and have demonstrable experience in managing multiple and diverse stakeholders. You are seen as an expert in your field and will push the boundaries by testing and optimizing towards our vision of easily discoverable Live Sports content on Prime video within a dynamic and personalized customer experience, driving awareness and engagement across multiple European locales.

Key job responsibilities
• Define and set up on-site campaign plans for Live Sports events on Amazon and Prime Video’s Owned & Operated marketing channels with the goal of converting customer interest into engagement with our content.
• Deliver consistent channel growth and performance improvements, against key metrics across both the established locales and our expansion into new locales.
• Define your channel strategies and manage a continuous, meticulously planned and documented test plan.
• Write proposals, testing roadmaps and campaign reviews, to be delivered up to VP level and shared globally.
• Champion an ever-raising bar of insight and performance tracking for your channels.
• Forecast and deep dive channel performance and future growth opportunities.
• Work closely with other marketing teams within Prime Video and wider Amazon, to ensure key launches and partnerships are well supported.
• Drive the implementation of new, scalable programs in partnership with Amazon Product teams across the global organization, championing Prime Video EU customers’ needs.

BASIC QUALIFICATIONS

• Professional experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

PREFERRED QUALIFICATIONS

• Experience using Excel or similar tools and analysing metrics to measure impact and determine improvements
• Ability to learn and operate in-house digital marketing scheduling tools
• Experience in stakeholder management, working with a wide-range of internal partners, to document and present strategies and provide periodic updates to internal and external audiences
• Ability to manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines
• Experience working with Tech teams to develop or improve tooling and/or user features
• Passion or interest for the Sports and the digital entertainment industry
• A good understanding of digital products and interactive entertainment
• Experience in multi-territory digital campaign management
• Fluency in another European language (German, French, Italian and/or Spanish speaker)
• Basic knowledge of SQL and data visualization tools (Tableau, Quick Sight)


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