ROLE OVERVIEW

Working with the Trading Lead & Heads of, this role will drive activies to achive sales, GPV and EBIT targets for our Mutlichannel business (digital channels and in-store devices). Working with the Buying & Merchandising team to ensure approporate planning of the sales and that the plan is then delivered.

PLANNING

• Constantly review the look, navigation and structure of all channels looking for ways to improve visitor/buyer conversion rates.
• Review the seasons trading, looking for opportunities to drive sales, through new brands and ranges.
• Create seasonal trading plans aligned with targets and phasing.
• Understand the retail strategy and reflect where appropriate online.
• Be aware of what competitors are doing, looking for new trends and developments.

TRADING

• Create the weekly trading summary and daily progress updates.
• Review previous week’s performance and propose and agree actions for the week.
• Review daily sales identifying areas of weakness, proposing and taking action to increase sales and ensuring optimal stock availability at all times.
• Tracking, reporting and recommending solutions for slow sellers
• Suggesting markdown and promotional events in line with brand strategy and tracking performance and reporting on successes and missed opportunities
• Propose stories and sign off products selected by the Merchandisers to feature on mailers. Check mailers & get sign off from buyers, before they are sent.
• Propose features and sign off products selected by Merchandiser to promote on the site.
• Review stores best sellers to promote the best of the stores lines.
• Review merchandising rules to promote products and maximise sales..
• Review V&M pack and New In list ensuring the site is representative of key store activity.
• Working with the Buying and Merchandising teams to ensure a cohesive online range is potentialised through the season.
• Refine and optimise merchandising activity by analysing traffic and sales data to improve overall effectiveness across categories
• Reporting on key metrics  as and when required to include - Availability %, weeks cover, stockholding, sell thru, margin, sales and returns reporting.

MANAGE

• Manage the UK Multi-Channel Merchandising Team.
• Develop the team giving training where necessary.
• Ensure the Senior Merchandisers & Merchandisers complete all tasks which are part of the role and responsibilities.
• Manage the process and performance of our dropship business.

TEAMWORK

• Establish working relationships with divisional Buying & Merchandise teams
• Work closely with all Multi-Channel functions across Digital Marketing functions, Content, Social and Copywriting.

KEY DELIVERABLES

• Drive trading to agreed plans
• Implement and apply good practice.
• Train, develop and motivate team.
• Build strong relationships with B&M team.
• Identify opportunities.
• Identify threats (current issues), and look to resolve.