Established in 1981 with a single store in the Northwest of England, JD Sports Fashion Plc is a leading international multichannel retailer of sports, fashion and outdoor brands.

The Group has over 2,400 stores across 19 territories, despite the challenges of 2020 global revenues increased by 30% to £6,110.8 million.

Over 56,000 people work within the Group all over the world. We attract the very best talent to our teams and acknowledge the continuation of this process as an important factor in the Group’s evolution.

 

The Group is home to premium brands such as JD Sports, Scotts, Size?, Tessuti, GO Outdoors, Blacks, Millets, Footpatrol, Sprinter, Activinstinct & many more.

ROLE OVERVIEW:

To continually improve and extend content quality of The Hip Store’s website. Working closely with the Multi-Channel Manger to ensure all site content is created, delivered on time and relevant to the Hip brand guidelines.

KEY DUTIES/RESPONSIBILITIES:

• Assiting with maintaining the marketing calendar for all campaigns and activities. 

• Support the designer in the creative strategy of the Brand. 

• Keeping a track of previous activity, and take steps/action to improve performance and sell through. 

• Improve traffic and conversion across all platforms, including mobile and apps. 

• Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase on any channel. 

• Support the UX team / Senior Multi-Channel Exec to ensure regular testing takes place on all channels 

• Assist with briefing with marketing requirements for all Channels – emails, homepage, marketing photography 

• Assist with content launches to ensure timed content hits deadline. 

• Test banners/product listings and links to ensure correct links and assets are used.  

• Complete daily site checks of key devices 

• Work with Senior Multi-Channel Exec and Brand Manager on wider marketing strategies and campaigns throughout each season, helping deliver these effectively  

• Work with SEO and Affiliates team to make sure their work is effective and relevant for The Hip Store 

• Continually monitor competitor sites and share interesting findings and any suggestions to the wider team on things that could improve the overall site performance. 

• Work with the copywriter to create copy & content for marketing material for all campaigns. This would include : 

• Assisting in creation of headlines and body copy for creative executions  

• Provide Fresh ideas whilst still creatively focused. 

• Working with designers to form a creative team working on concepts 

• Gather reference and ideas for potential photoshoots, campaigns etc. 

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SKILLS/EXPERIENCE/KNOWLEDGE NEEDED:

• Knowledge and experience of commercial online marketing within ecommerce retailing is essential. (within the fashion sector is an advantage) 

• Knowledge of the brands The Hip Store stocks and the market it sits in is key for this role 

• Experience of developing and executing marketing strategies. 

• Experience of using ecommerce applications such as, FredHopper, Google Analytics would be advantageous. 

• Relevant degree within Marketing/ecommerce is desirable.