JD GROUP

Established in 1981 with a single store in the Northwest of England, JD Sports Fashion Plc is a leading international multichannel retailer of sports, fashion and outdoor brands.

The Group has over 2,400 stores across 19 territories, despite the challenges of 2020 global revenues increased by 30% to £6,110.8 million.

Over 56,000 people work within the Group all over the world. We attract the very best talent to our teams and acknowledge the continuation of this process as an important factor in the Group’s evolution.

The Group is home to premium brands such as JD Sports, Scotts, Size?, Tessuti, GO Outdoors, Blacks, Millets, Footpatrol, Sprinter, Activinstinct & many more.

WHY JD MULTICHANNEL?

We are experiencing high growth here at JD Sports with a 64% YoY uplift in group revenue for H1 2021 in comparison to H1 last year, so it's a very exciting time to join us as we continue to expand globally.
 
In our online multichannel department in the UK alone, we've scaled up our headcount in the past year by 170 people and we are now looking to increase this by a further 120+ over the next 12 months to accommodate our growth. Outside of the UK, we’ve also been accelerating our growth throughout Europe from our local offices in Amsterdam and Alicante.

As a leading retailer, we are preferred partners with the likes of Google, Facebook and TikTok due to our extensive presence within the market. As such, they provide us with leading industry insights and training, and we are often chosen as the beta trialists for new cutting-edge features that they are planning to roll out. This means we are always at the forefront when it comes to helping to shape the industry landscape and our team has early access to brand new features and training from the world's largest tech and social companies.

In our Multichannel department we cover everything in the online and digital space and run everything internally through our world-class inhouse functions spread across: Digital Marketing (Paid Media, SEO, CRM, Affiliates, Influencers, Social, Content), Ecommerce (Online Trading, Online Visual Merchandising), Tech (Software Development FE/BE Stacks, App Development, Data, Security, UI/UX), and Studios (Design, Artwork, Retouch, Photography, Videography, Styling).

ROLE OVERVIEW

The purpose of this role is to assist with multichannel marketing strategy for Oi Polloi, executing day-to-day multi-channel fascia activity and reporting on its progress to support the Multichannel Lead.  

KEY DUTIES/RESPONSIBILITIES:

• Maintaining the multi-channel marketing calendar for all campaigns and activities. 

• Support the Design team with the creative strategy of the Brand. 

• Keeping a track of previous activity, and take steps/action to improve performance and sell through. 

• Work with the wider team to develop site improvements for our channels. 

• Improve traffic and conversion across all platforms, including mobile and apps. 

• Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase on any channels. 

• Assist with briefing the studio with digital marketing requirements for all channels. 

• Assist with content launches to ensure timed content hits deadline. 

• Check all platform marketing spots are being utilised to maximise sales whilst staying consistent with the store activity and brand identity, including social media channels. 

• Test banners/product listings and links to ensure correct links and assets are used. 

• Complete daily site checks of key devices 

• Create copy & content for marketing material for all campaigns. This would include : 

• Crafting headlines and body copy for creative executions (both online and potentially offline too). 

• Provide Fresh ideas whilst still creatively focused. 

• Working with designers to form a creative team working on concepts.

SKILLS/EXPERIENCE/KNOWLEDGE NEEDED:

• Knowledge and experience of commercial digital marketing. 

• Experience of developing and executing marketing strategies. 

• Experience of creating creative copy and content. 

• Experience with email marketing programs is advantageous. 

• Experience of using ecommerce applications for analysis, merchandising or CRM would be advantageous. 

• Relevant degree within Marketing/ecommerce is desirable. 

BENEFITS

• Competitive salary
• Flexible hours
• Hybrid working
• Free onsite parking at our head office
• Staff discount across all our brands
• Monthly staff sales
• JD Gyms discount
• Subsidised eatery at onsite staff canteen
• Quarterly social events
• Professional training and conferences
• Relaxed & friendly working environment
• Company laptop

Unfortunately, because of the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within JD Sports Fashion plc please contact one of our Talent team to discuss further.

JD Sports Fashion plc is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.