Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Duties

Reporting to the Senior Campaign Marketing Manager in the Digital Media Marketing organization, the Marketing Specialist will be on a team responsible for leading the development and execution of integrated marketing plans for Photography products within the Adobe Creative Cloud portfolio.

The Marketing Specialist will partner closely with the Senior Campaign Marketing Manager to understand the business needs (both long and short-term), align on marketing critical metrics, develop acquisition and engagement programs, draft marketing briefs, and lead program execution.

The ideal candidate will be a strategic problem solver and with a background in digital marketing and proven success partnering with distinct cross functional teams to develop and execute campaigns. Strong organizational skills, influencing and interpersonal skills, and ability to develop positive relationships are essential to success in this role.

Responsibilities

• Support campaign development and go-to-market strategies for regional and global campaigns that are aligned to business priorities and customer insights.
• Partner closely with the following teams to deliver integrated marketing campaigns: Product Marketing, Creative Production, Adobe.com, Consumer Insights, Communications, Media and Advertising, Engagement & Retention, Growth Marketing, Product Management, and regional partners across EMEA, APAC and Japan.
• Project management of campaign launches and localization, including communication of details and timelines to cross functional marketing teams, business leads and agency partners. Track campaign media performance week over week for ongoing testing, review, and optimization to respective marketing critical metrics.
• Synthesize findings from various reporting sources into meaningful insights.
• Collaborate on mobile channel expansion and development of a content driven, campaign marketing approach.
• Ownership of marketing operations including but not limited to: localization, creative tagging, budget tracking and reporting.
• Demonstrate business and market level expertise in the Creative space

Skills

• 2+ years of experience in a marketing, brand marketing, or advertising role working on/with consumer brands or products
• Education and background in marketing execution and digital media highly desired
• Motivated, execution-­oriented high-performance individual with strong process and metrics focus and passion for learning
• Passion for creative strategy, creative development, and campaign execution
• Ability to optimally prioritize and execute tasks in a high-­pressure environment
• Strong influencing and social skills, and ability to develop positive relationships and communicate up, across and down in the org structure
• Strong analytical and problem-­solving skills
• Strong standout colleague