Marketing Research & Insight Manager

Marketing Research & Insight Manager

Marketing Research & Insight Manager

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
5052
Date Posted
8 months ago
Recruiter
Sophy Martin
Job Views
102

Job Description

What you'll be doing:

  • Work with Public Sector equivalent to ensure shared access to resources, subscriptions etc. and agree ongoing working collaboration
  • Define briefing expectations and stakeholder engagement requirements
  • Conduct market research and collate information to support growth in division; could be in support of business planning, sector/industry marketing strategy/planning or key clients and bids
  • Building insights from high volumes of both structured and unstructured data and communicating what this means for the division and key industry sectors
  • Work with key stakeholders to brief, commission and manage external agencies to conduct new and emerging market qualification
  • Support in verifying data to support accuracy in identification of TAM/SAM/SOM for target and objective setting
  • Develop and disseminate ongoing insight into key industries, accessing analyst relationships and insight, maintaining ongoing competitive monitoring, identification of market trends and specific industry insight
  • Provide key account and prospect profiling; providing a view of the organisation, relevant trends and behaviours, key stakeholder maps and social listening insight
  • Work closely with other members of the strategic marketing teams and their Experience SLT stakeholders to coordinated and commission research and interpret insight in support of campaign content needs and thought leadership
  • Work with Head of GTM Marketing to optimise value of Market Radar tool and other prospecting sources for creating valuable customer insight and analysis that deliver commercial opportunities for the division

What we're looking for:

  • Strongly analytical mindset, naturally curious and a sound knowledge of UK economic and industry research as well as an understanding of global market research and qualification
  • Ability to translate and present both quantitive and qualitive data into insights that can be used by the business
  • Experience in desk research, use of analyst houses and commissioning and managing external agencies
  • Has the ability to collate a large volume of inputs from various sources developing this into a refined insight
  • Strong knowledge and data access across Experience industries makes them the ‘go to’ for valuable information
  • Utilises a range of innovative approaches to research using a range of tools and platforms
  • Excellent collaboration and communication skills to present and share insights, to drive Marketing strategy and coordinate with other members of the strategic marketing team

What’s in it for you?

  • A competitive basic salary
  • 23 days' holiday (rising to 27) with the opportunity to buy extra leave
  • Company matched pension, life assurance, a cycle2work scheme, 15 weeks' fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more
  • Voluntary benefits designed to suit your lifestyle - from discounts on retail and socialising, to health & wellbeing, travel and technology


 

You'll get the chance to follow your chosen career path anywhere in Capita. You'll be joining a network of 63,000 experienced, innovative and dedicated individuals across multiple disciplines and sectors. There are countless opportunities to learn new skills and develop in your career, and we'll provide the support you need to do just that. Our purpose is to create a better outcome for you.
 

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all employees.

Job ID: 5052

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