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The Marketing Project Coordinator– Brand Execution and Process provides overall project management for key Mercury brand marketing initiatives, Outboard and MerCruiser new product launches, and customer marketing programs.  In addition, this role is accountable for process definition and improvements related to creative development, content production, and strategic marketing activities.  The Marketing Project Coordinator will plan activities for the brand team within marketing, collaborate with other members of the team on best practices in project delivery and participate in creative reviews and approvals.

The role reports to the Marketing Project Manager.  Success in this role requires timely delivery of a coordinated set of content development, event marketing, advertising, digital marketing, sales support, consumer engagement, and media outreach initiatives. 

Roles and Responsibilities:

• Gathers requirements for brand marketing initiatives, Outboard and MerCruiser new product launches, and customer marketing programs from marketing leadership and/or cross-functional partners. 
• Generates initial briefs and ensures alignment with members of brand team or marketing leadership.
• Traffics projects to appropriate members of the marketing team or agency team members.
• Maintains timelines and resource utilization plans for the portfolio of projects underway.
• Communicates progress, facilitates identification of risks and opportunities, and recommends corrective actions as necessary to increase probability of successful delivery across project portfolio.
• Partner with Director of New Initiatives, Shows, and Events and Director of Public Relations to ensure coordination and timing alignment with brand team in pursuit of seamless implementation of key events.
• Assist with strategic accountability and implementation of select brand marketing, new product, and customer marketing programs including definition of success, coordination of creative work, alignment on solutions with cross-functional partners, appropriate approvals, and delivery to market. 
• Participate in design reviews (print, POP, advertising, etc.).
• Develop and cultivate productive, collaborative relationships with members of Human Resources, Service, Category and Sales teams to identify marketing needs, document requests, broker prioritization choices, and ensure alignment on success factors.
• Guide planning process for brand team, scheduling regular reviews and update sessions throughout year to assess progress vs. objectives, consider changes, and recommend go-forward priorities.
• Support and coordinate key marketing processes, including point-of-purchase materials, printed marketing material development, advertising development, campaign definition and implementation, new product marketing launch (including integration into existing New Product Stage Gate requirements), etc.
• Identify, secure approval for, and implement marketing process improvements, replacing or streamlining key stages to improve timeliness or effectiveness of delivery.
• Liaise with members of marketing teams at other Mercury operating units to inform and share the status of marketing initiatives, solicit input, request support, and adopt best practices.
• Assist and support other departments/divisions to promote best practices in marketing process implementation, project execution, etc.

Required Skills and Attributes:

• Cross-functional collaboration and ability to motivate performance through influence.
• Legacy of accomplishment working with people at all levels to deliver business results.
• Experience communicating with staff and outside resources (agencies, freelancers, consultants), blending strategic perspective with a focus on implementation excellence.
• Creative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomes.  Ability to meet deadlines and handle multiple priorities.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is required.
• 3 or more years of project management experience, including track record of successful project delivery is required.
• 1 or more years of experience in a marketing related role is preferred. 

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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#Brunswick Corporation - Mercury Marine