What are we looking for?

• Bachelor’s degree in Management, Business Administration, Engineering, Mathematics, and related field. Advanced degree preferred
• Overall, 2+ years of experience; Minimum 1 year of experience in analytics
• Minimum 1 year of Analytics experience in the Consumer Products Good Industry
• Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, process, systems and data
• Experience in demand side analytics for a CPG like media mix modelling, strategic consumer promotions and retailer dynamics, ideally working with consumer marketing insights, brand, marketing operations, media, content teams and marketing agencies
• Knowledge of Marketing Analytics and data sources, specifically experience with Google Analytics, Data Studio and Google Tag Manager, SAP, Salesforce, other DSP/DMPs, Shopify, Facebook and Google Ads Manager, Data clean rooms, Consumer data platforms, Audience intelligence platforms, Heatmapping software, Social listening etc.
• Shopper marketing and direct consumer promotion knowledge
• Knowledge of, and experience using key internal and external consumer data sources including consumer panel data, first party (e.g. e-mails, MAIDs), second party (e.g. Retailer Media, JBP (Meta, Amazon)) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI).
• Minimum 1 year of experience in developing analytical models using multi variate regression and build machine learning algorithms using data science experience 
• Generate business insights applying design thinking and driving data driven decision making 

What will be your key responsibilities?

• Lead and build Advanced analytics capabilities, focusing on Media, Content, Search and CRM and shopper marketing consumer promotions optimization.
• Deliver consumer data analytics and measurement to allow business to understand real-time performance and act at pace on marketing campaigns including digital
• Lead complex analytical projects which lead to actionable direction within the marketplace, challenging status quo in the market
• Work with key business stakeholders to understand their challenges and formulate business problems using and constantly building knowledge of marketing and performance marketing including agency model, applying entrepreneurial can-do attitude
• Ideate and build early perspectives on actionable insights to the problem and work with the decision science team to prove/ disprove the hypothesis, continuously iterating as new information and/or insights come to light
• Shape and prioritize backlog, utilizing business expertise and understanding of customer needs, translate requirements into user stories & acceptance criteria
• Translate the model outcomes into insights/ business terms via strong understanding of the various statistical techniques
• Help the decision science team with business context and provide necessary feedback during the analysis phase to ensure the outcomes deliver insights that are needed by the business
• Work with business stakeholders, DevOps and Data engineers to develop processes and tools to monitor and analyze model performance and data accuracy.
• Leverage the Mars Digital Engine Framework to Find the problem using user centric approach (Design Thinking), Solve it using Advanced Analytics and Machine learning, Automate the solution to scale while delivering in an agile manner
• Enabling & refining the operating model for one demand advanced analytics in partnership with global and in market stakeholders
• Collaborating with functional experts and technology teams on an ongoing basis to ensure quality delivery for the global digital transformation program
• Ensure knowledge and best practices sharing across segments and markets to ensure reusability and improving analytical maturity
• Stay connected with external sources of ideas through conferences and community engagements