DESCRIPTION

Job summary

About Amazon Music

Amazon Music reimagines music listening by enabling customers to unlock millions of songs, podcast episodes, and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 75 million songs and the latest new releases. Amazon Music Unlimited customers also now have access to the highest-quality listening experience available, with more than 75 million songs available in High Definition (HD), more than 7 million songs in Ultra HD, and a growing catalog of spatial audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost, and live streaming in partnership with Twitch. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit amazonmusic.com or download the Amazon Music app.

We are looking for a driven, analytical, results-oriented and hands on Marketing Manager to join our Engagement Marketing team in Europe. As a Marketing Manager, you will develop and drive engagement marketing strategy for key Amazon Music services in Europe, supporting campaigns across owned and operated channels to drive growth and retention goals. You will working cross-functionally and internationally across marketing, growth and product teams.

Key job responsibilities

• Support across channel (Email/Push) implementation of campaigns, alongside planning, and execution of marketing campaigns on Amazon's merchandising placement to drive engagement and retention for Amazon Music campaigns in Europe.
• Identify and test new merchandising placements based on understanding of business goals and competitive analysis/benchmarking.
• Work with global teams to create robust and scalable solutions and processes across channels.
• Flawlessly execute tests across marketing channels, using A/B or multi-armed bandit testing to optimize creative and campaign targeting. Establish ongoing test and learn approach to new and existing campaigns.
• Develop segmentation strategy, leveraging internal tools to identify and target high propensity customer cohorts; identify and leverage new or emerging patterns in customer behavior to inform strategy and engage new segments.

BASIC QUALIFICATIONS

• Hands on channel experience (Email/Push) with consumer facing brands, including integrated campaign management, customer acquisition and retention, promotions, marketing, product marketing and/or channel marketing.
• Analytical and quantitative skills.
• Project management skills, managing internal and external stakeholders, and multiple campaigns at once.
• Leadership and communication skills to drive recommendations, articulate trade-offs, and communicate plans to senior executives
• Attention to detail, across both business and technical domains
• Fluency in English

PREFERRED QUALIFICATIONS

• Few years of paid digital marketing experience, including the management of paid media campaigns.
• Experience in collaborating with global product and marketing teams.
• Few years of experience for consumer technology product or service
• Few years of experience driving strong marketing performance in a digital media (video, music, podcasts, video games, software) subscription service
• Global experience driving marketing programs across multiple marke