The role  

As the Marketing Manager of Optimalprint, you will work collaboratively across the different teams to define, plan and launch Marketing campaigns. You should be hands-on and innovative, with high growth B2C ecommerce experience. This is an excellent opportunity for someone who is passionate about Marketing, enjoys a fast paced environment and is looking for a unique opportunity.

This is a highly visible role with the following key responsibilities:

• Lead planning and development of customer communications across retention, upsell, cross-sell and engagement, driving sales and profitability across our customer base.

• Design campaigns to drive customer activation across web, mobile and app - driving frequency, average order value and customer lifetime value.

• Work closely with our Customer Development team in planning and delivering Marketing campaigns to our existing customer base across traffic channels, including email, SMS, push notifications, social media and offline channels.

• Deep-dive into data and analytics to understand and track customer marketing performance, identify opportunities and areas where improvements are needed. 

• Use data to craft effective Marketing communication and drive performance in our customer base. 

• Track, analyze and present results from Marketing activities and campaigns.

• Work with relevant teams to optimise on site/app conversions.

• Analyze and interpret market and competitor information; identify underlying drivers of change and trends.

• Work closely with our global team members, including Category Managers, Creative Project Managers and channel owners.

• Proactively recommend and implement opportunities to improve internal tools and processes.

• Various ad-hoc tasks in line with your role and experience.

Who you are  

In order to find motivation in our hard-working and high-ambition culture, you have to love to build and change things. Feedback is given and received in a non-hierarchical environment. You are extremely well organized and have a genuine passion for data-driven decision-making. You own the unique skill of identifying opportunities and executing upon them to drive results. You are ambitious, dynamic, self-directed, and self-motivated. You have incredible stamina, resilience and grit. You’re a doer, who changes until winning. You feel comfortable getting your hands dirty while never losing sight of the long-term ambition.

You have experience building customer retention programs and a proven track record of driving and improving performance marketing KPIs via data-driven decision making. You are innovative, responsive and sales driven, and understand how to drive the most value out of our customer base, whilst keeping them engaged with our brand and products. 

We would like to see evidence of the following in your profile:

• 5+ years of experience in Marketing within a high-growth B2C ecommerce environment. Experience in customer retention, planning and executing campaigns, and using data and insights is essential

• Experience in running Marketing campaigns across digital channels including planning, execution, reporting and analysis.

• Advanced knowledge of the digital marketing landscape and emerging technologies and trends, especially in email, mobile and across customer retention.

• Master digital Marketing tools, including Google Analytics, and CRM tools, such as Blueshift.

• Experience conducting A/B tests across channels to continuously optimize campaign and channel performance.

• You embrace new technology to measure, adjust and achieve better results.

• Excellent, proven organizational skills, including strong attention to detail and managing multiple projects simultaneously.

• Strong listening and superior relationship-building skills.

• High intellectual curiosity, drive, determination, self-confidence and communication skills.