Work with the Head of Marketing Financial Services and key Industry stakeholders to define and implement the strategies and marketing plans for CX across several FS sectors, including industry campaigns to build brand profile and demand generation, working with the GTM team to incorporate relevant CVP propositions and capabilities into campaigns. Work closely with SME’s to build supporting creative campaign content and thought leadership. Work closely with central campaign and channels teams (providing the liaison point between division and central support) in order to ensure implementation and optimisation of campaign activation. Oversee campaign activation and monitor reporting to ensure results remain consistent to targets. Supports in provision of Industry performance reporting, metrics and ROI monitoring.

Job title:

Marketing Manager – Financial Services

Job Description:

What you'll be doing:

• Work with Head of Marketing to define marketing strategies for the Financial Services sectors, aligned to growth priorities and sector targets
• Work with Head of Marketing to define positioning, cohesive capability statements and market targets and messaging for each sector within FS
• Commission, interpret and advocate use of research and industry insight to inform ongoing strategy and positioning
• Define and own the marketing plans to answer to key industry objectives and targets and work with business to ensure activation and lead hands offs are aligned and agreed with key stakeholders and business development teams – driving funnel volume and velocity
• Brief and liaise with central shared services members and agency resources to ensure activation and ongoing monitoring and refinement of activities to meet agreed objectives
• Create and commission innovative and multi-channelled marketing initiatives, that support new lead generation, demand generation and cross-selling opportunities
• Ensure that campaigns teams share & build knowledge, continually learn from executed campaigns and that all future campaigns are fully optimised
• Commission creative content and industry based campaign materials as relevant to key target audiences and develop key influencer and comms programmes to support sector eminence
• Work with GTM team to leverage promotion of CVP solutions within campaigns as appropriate
• Liaise with key industry stakeholders to support implementation of sector ABM and sector-specific campaigns to ensure engagement in order to execute requirements

What we're looking for:

• Solid understanding of a multitude of marketing principles, methodology and metrics
• Understanding of the sales and marketing funnels and lead processing triggers
• Excellent project management skills and an ability to juggle priorities and tasks whilst maintaining strong stakeholder relationships
• Strong verbal and written communicator and collaborator with excellent matrix working skills
• Excellent marketing content creation skills
• Enthusiastic, energetic and curious

What’s in it for you?

• A competitive basic salary
• 23 days' holiday (rising to 27) with the opportunity to buy extra leave
• Company matched pension, life assurance, a cycle2work scheme, 15 weeks' fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more
• Voluntary benefits designed to suit your lifestyle - from discounts on retail and socialising, to health & wellbeing, travel and technology

You'll get the chance to follow your chosen career path anywhere in Capita. You'll be joining a network of 63,000 experienced, innovative and dedicated individuals across multiple disciplines and sectors. There are countless opportunities to learn new skills and develop in your career, and we'll provide the support you need to do just that. Our purpose is to create a better outcome for you.
 

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all employees.