A bit about us…

Costa Coffee has ambitious growth plans, with a vision to become the Worlds Most Loved Coffee company.  At the heart of Costa Coffee are our values; we believe in Passion, Warmth, Trust and Courage. We are the No 1 coffee brand in the UK and as part of the Coca-Cola Company, we’re on a journey to become the worlds most loved coffee brand, we don’t settle for mediocre. We’ve come a long way from the Costa brothers first roastery in 1971, today we are a total coffee company that delivers great coffee to our consumers all over the globe. Along with our much-loved stores, this includes our Express machines, Ready to Drink range, and a long list of friends and partnerships. Costa is proud of our collaborative and inclusive workforce, who continually unlock new growth potential.

Role Summary:

The Marketing Lead, Costa US role exists to steward the Costa Coffee brand in the United States consistent with global guidelines, ultimately enabling the region to meet our growth objectives. 

What You'll do for Us:

• Tailor the global brand positioning to ensure local consumer relevance & differentiation (edge) across the US market and regionally within the US

• Develop all the brand’s marketing strategies supporting the brand positioning (fully integrated across all platforms), including consumer platforms (creative & media), price/pack, promotions, innovation, in-store merchandising, platform activation, others

• Design and lead the development of a digital strategy for stronger / continuous consumer relationship with the brand

• Coordinate research & knowledge processes to develop distinctive consumer insights, market / category understanding, and brand equity tracking (e.g. share, preference)

• Manage relationship with external partners (agencies, Bottlers, research, media, etc.) that support the execution of the brand plans

• Lead the creation of the innovation pipeline across platforms

• Lead direct report to ensure successful performance in role as well as support career development and growth within the company

What You'll Need:

Education Requirements:

• Marketing Degree or comparable, Masters preferred

Related Work Experience:

• 10 years relevant experience in marketing; prior start up or challenger brand experience preferred

• Experience developing and executing grassroots marketing strategies and tactics as part of generating brand awareness

• Strong capability on brand communications, marketing campaigns, production innovations

• Understanding of marketing processes and research protocols

• Knowledge of digital, especially consumer platforms

Functional Skills:

• Entrepreneurial Marketing to Drive Revenue & Share Growth

• Consumer Focused

• Collaborating Across Global Organization

What We Can Do For You:

• The challenge of meaningful work – our unique global system offers constant opportunities to develop world-class skills and a global career.

• At Costa Coffee, we act with a growth mindset, taking an expansive approach to what's possible. Here, you can make a difference from Day One.

#LI-SS1

Skills:

Leadership; Media Planning; Creative Development; Marketing Objectives; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.