Want to set the creative bar on how the LEGO Group brings their new play innovations to market?

Use your marketing superpowers to help more kids around the world learn through play; push LEGO to brand, market and position our new play experiences in a totally different way.Our fantastic Marketing Innovation team is looking for its newest member who will guide the team and coach the wider marketing organisation on how best to connect to today’s kids, shoppers and retailers. An amazing job opportunity, is not it?

Core Responsibilities

• Strategic marketing: leading the development of the end-to-end marketing strategy for new innovations, through test to launch

• Trade marketing: deep understanding of the global retail and ecommerce landscape, benchmarking our launches against best in class

• Innovation/product launch: comfort in ambiguity, test & learn and iterative approaches to taking new products/platforms/services to market

• Prioritization: comfortable taking ownership for tough decisions with the evidence to hand, making key tradeoffs and learning from the process

• Business relationship management: balancing the management of internal and external partners with consumer needs and market opportunity

• Leadership: managing, coaching and guiding strategic marketers for capability and personal development (2 direct reports and indirect marketing mentoring across the rest of the Play Propositions marketing team)

Play your part in our team succeeding

The Creative Play Lab invents the future of play and delivers the future of play as proven businesses ready to scale. To do so, it is essential that within the Play Lab we find opportunities, understand audience needs, formulate propositions to meet those needs, ensure the propositions are communicable, and solve go-to-market challenges. No proven path exists; through astute observation and evidence gathering, experimentation and rapid iteration, we build proven business cases that support global rollout of our new products.

Our strategic marketers are core to shaping all new innovations from seed to scale, within the Play Propositions team.

Do you have what it takes?

Experience and track record are more relevant than specific education. We would love to meet applicants from diverse backgrounds. Your superpowers will likely include:

• Inspiring leadership

• Creative instinct

• Analytics

• Growth hacking

• Enthralling storytelling

• Fast problem solving

• Commercial competence

• Playfulness

You’ll also have:

• Track-record of taking major innovations from the blank page to proven, scaled business – experience of developing and launching a product suite, product portfolio or platform

• Innovative marketing and business building toolkit developed in depth and breadth across large and small companies

• Experience leading and coaching a marketing team

• Previous budget responsibility

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.