Job Summary:

The Marketing Coordinator is a part of the College Football Sports Marketing team, which supports College Football Regular Season (across both ESPN and ESPN+), College GameDay and the College Football Playoff. This position provides support in the development and execution of College Football Regular Season marketing strategies and multi-platform promotional plans across ESPN (including ESPN+), in addition to providing overall support for the College Football team. The Marketing Coordinator will be a key liaison between the consumer marketing team, creative agencies, and the broader ESPN cross-functional team. The position reports to the Associate Director, Sports Marketing – College Football, and is based in New York, NY.

Responsibilities:

• Connecting the marketing strategies and creative across the College Football property across TWDC.
• Managing alignment of consumer marketing & brand strategies
• Managing all creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
• Owning the relationship and production timelines with the internal creative teams
• Ensuring accuracy and excellence of all work done internally and by creative agencies

Assisting the Associate Director with the day-to-day management of the properties including:

• Providing input on creative development and execution of marketing materials
• Working closely with Media on the scheduling and delivery of on and off channel assets
• Establishing relationships with key personnel in the marketing department and other business units
• Managing day-to-day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines.
• Full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate

Basic Qualifications:

• Minimum of 1 year of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management

Preferred Qualifications:

• Working knowledge of College Football (conferences, teams, the playoff system)
• Outstanding team player with strong interpersonal skills
• Ability to prioritize and multi-task on a high profile, high volume portfolio
• Ability to work in a fast paced environment
• Strong work ethic. Must be self-motivated, detail oriented and take initiative to get the job done
• Strong analytical skills and active mind
• Knowledge and an interest in the evolving media landscape and media consumption habits
• Impressive verbal and written skills
• Positive energy with a ‘can do’ attitude
• Hunger for learning & making a difference
• A healthy appreciation for the role of sports with cultural trends

Required Education

• Bachelor's Degree

About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Sales & Marketing, Inc., which is part of a business segment we call ESPN.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.