What’s the role about?

We have an exciting opportunity to join our Marketing team as a Marketing Campaign Manager. You will manage and develop end to end marketing campaigns (such as our renowned Christmas campaigns), to address specific business or customer objectives across John Lewis & Partners. This role sits within our Customer Proposition Group (CPG) campaign team, who are responsible for leading and delivering campaigns across our home, technology, fashion and beauty directorates.

You'll be highly organised, adept in working with insight and customer segmentation, with an eye on driving effective campaign outcomes. Accountable for the development and delivery of end to end campaign activity across Customer and Marketing touchpoints. You will manage the total campaign budget and ensure it is correctly allocated, to deliver the maximum return on investment and against the campaign objectives. 

You will have a thorough understanding and passion for marketing, making use of a variety of marketing best practices to meet objectives set. You'll have strong commercial acumen, a good ability to interpret insight and data, a natural creativity and work well under pressure. Your ability to deliver compelling presentations will be regularly used and you will be a collaborative and proactive team member. You will form part of a matrix team including other business areas to ensure that each campaign is delivered coherently across all customer touch points, such as online and store design.

What will you be doing?

As a Marketing Campaign Manager, you will support the end to end delivery of defined product marketing campaigns; leading the definition of the marketing brief including taking responsibility for the total campaign budget, message hierarchy and creative execution. Seeing this through to delivery of the campaign itself, ensuring this is on time and within budget.

You will need to build strong cross-functional relationships and collaborative ways of working with business/channel owners, to define the requirements and shape the marketing campaign strategy. 

Supporting individual briefs and cross-channel campaign ideas, from development to delivery across channels in a timely way, you will take ownership of your campaigns. Setting and communicating a clear and compelling vision for the resulting customer experience in-store, online and across marketing channels including clear, trackable customer objectives that will enable success of activity to be evaluated.

Implement clear marketing briefs and direction on channel mix to marketing teams, which is effective in achieving the relevant objectives and takes into account channel requirement.

Influencing and motivating both team members and matrix teams to support the delivery of the Marketing Campaign. You will understand and navigate the priorities and challenges faced by retail and commercial business units.

You will work with the Senior Marketing Campaign Manager to ensure the consistent implementation of activity across marketing and work with implementation teams to enable effective delivery across other functions. Escalate risks and take decisive action to quickly resolve decision blockages.

What you'll have?

• Marketing experience in a high profile multi-channel consumer brand. 

• Experience managing large-scale 360 campaigns, across paid media and owned channels. Should be familiar working with creative/media agency partners and in-house teams to deliver these. 

• Commercial awareness with accurate forecasting and budgeting, overseeing significant marketing investments. 

• Evidence of customer orientation, effective stakeholder management and planning and prioritisation.

What else you could bring:

• Experience managing supplier relationships, working with third party providers and delivering co-branded campaigns or brand partnerships.

Additional Information:

• This is a Fixed-term contract until the end of January 2023.
• Internal applicants, please contact the Recruiter to request a copy of the Job Outline.
• We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible.
• The application form consists of a CV upload, an online test followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time.
• We have a number of different ways to work flexibly so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, it may open the door to not only a new role but a new way of working.