An exciting opportunity has arisen for an experienced senior marketing professional to join our Capita Experience marketing team. You will be working with key stakeholders to develop compelling new logo acquisition strategies and delivering the go to market plans for our Customer Experience (CX) Customer Value Propositions (CVP’s) and microservices. Working with divisional Product and Sales to create go to market plans that promote core CVP capabilities into our client and prospect base through persona and audience based targeting and campaign activation. This role will cover creation of completely new marketing plans (for new industry sectors) as well as the continuous development and refresh of plans to support ongoing demand generation (working with marketing colleagues dedicated to some of our core industry target sectors). High level of collaboration, working with business stakeholders and industry marketing colleagues to ensure each solution has the appropriate assets and campaign content to promote optimum exposure, capturing and nurturing our target audiences through the sales funnel from demand generation and awareness through to ensuring the appropriate materials to support sales conversations and “purchase” phases of the sales cycle.

Job title:

Marketing Business Partner  Multi-Industry Demand Generation

Job Description:

What you’ll be doing:

• Working with key stakeholders to develop and implement compelling strategies and plans to drive new logo customer acquisition.
• Driving demand generation for CX client value propositions, measuring and reporting on pipeline generation and ROI, continuously improving quality of leads whilst optimizing cost per lead
• Developing & Delivering targeted campaigns across digital and other marketing channels as appropriate to audiences
• Able to understand and interpret product research, competitive intelligence and market testing insights in order to articulate compelling and differentiated proposition messaging
• Maintaining a consistent alignment to customer centric marketing using buying center mapping, demand mapping, persona development, customer journey mapping and continuous feedback approaches to hone and refine positioning
• Innovative and creative multichannel campaign planning and an understanding of sales enablement for the purposes of commissioning suitable assets and campaign elements to support pipeline volume and velocity
• Working with Head of Multi Industry and GTM to ensure successful implementation of marketing elements for our sales enablement platform
• Working with Industry leads to ensure industry value is derived from campaign activation through the planning and campaign implementation process
• Monitoring, reporting on and optimising campaign measurement and metrics to ensure continuous improvement of campaign activities

What we’re looking for:

• Understanding of the sales funnel, product and marketing principles to build nurture networks and acquire new customers
• Solid B2B experience ideally gained across a number of industries
• Solid understanding of marketing principles and their application in the customer journey and lifecycle
• Excellent multi-channel marketing and content creation skills
• Strong organisational, project management and planning skills, strong people, collaboration and interpersonal skills 
• Strong copywriting, proofreading, written and personal communications skills
• A Proficient user of CRM and marketing automation platforms and an understanding of buying center and demand mapping for marketing purposes
• Wide ranging marketing role where the holder is both a thinker and a doer
• Growth mindset and invests time in personal and professional development
• Data-focused and analytical by nature and know what to look for in the data to continually optimise your campaigns.

What’s in it for you?

• A competitive basic salary
• 23 days’ holiday (rising to 27) with the opportunity to buy extra leave
• The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice
• Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more
• Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology
• Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform

You’ll get the chance to follow your chosen career path anywhere in Capita. You’ll be joining a network of 63,000 experienced, innovative and dedicated individuals across multiple disciplines and sectors. There are countless opportunities to learn new skills and develop in your career, and we’ll provide the support you need to do just that. Our purpose is to create a better outcome for you.

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

To view our Covid-19 and process adjustments information, please visit the Capita Careers site.

Equal Opportunities

We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all employees. During the application process, you’ll be asked to share your personal characteristics and data with us. This helps us understand our audience so we can make sure we are doing everything we can to attract a diverse range of people and ensure our recruitment processes are fair and inclusive