An exciting opportunity has arisen for an experienced senior marketing professional to join our Capita Experience marketing team. You will be responsible for developing highly effective one-to-one and one-to-few ABM marketing programs that are hyper-personalised and drive an unrivalled bespoke customer engagement experience at the highest level. The successful candidate will drive ABM marketing programs strategically and take a hands-on approach in delivering significant value within a hyper-growth, fast paced environment.

You will be at the forefront of marketing strategy, designing programmes and initiatives that will resonate with our customers and the customers they serve and helping to improve customer experiences across a number of key industries.

Job title:

Marketing Business Partner - Multi-Industry ABM

Job Description:

What you’ll be doing:

• Establish key strategic cross functional relationships across the business to support ABM and account growth.
• An ability to understand and interpret industry research, competitive intelligence, customer data and market insights in order to inform compelling and differentiated ABM programmes.
• Maintaining a consistent alignment to customer centric marketing using persona development, customer journey mapping on continuous feedback approaches to hone and refine positioning
• Innovative and creative multichannel campaign planning and an understanding of sales enablement for the purposes of commissioning suitable assets and campaign elements to support key industry accounts.
• Establish new strategies for implementing ABM lite programmes across multi-industry that enable ABM principles to be delivered at scale beyond Capita’s key accounts
• Work with other Industry leads to ensure industry value is derived from campaign activation through the planning and campaign implementation process and successes.
• Monitor, report on and optimise campaign measurement and metrics to ensuring ROI is measured across all campaigns.

What we’re looking for:

• Understanding of the sales funnel and target strategies to build networks,  acquire and upsell customers
• Solid B2B experience ideally across a number of industries.
• Solid understanding of marketing principles and their application in the customer journey and lifecycle
• Excellent multi-channel marketing and content creation skills
• Solid understanding of all aspects of marketing, personas, behaviours and proven strategies that get to and positively influence decision makers.
• Strong organisational, project management and planning skills, strong people, collaboration and interpersonal skills
• A curious and analytical mindset with a drive to constantly and proactively improve marketing contribution
• High energy and ability to drive improvement in a growth focused business
• Strong copywriting, proofreading, written and personal communications skills
• Growth mindset and invests time in personal and professional development
• Proficient user of CRM and marketing automation platforms and an understanding of buying center and demand mapping for marketing purposes
• A wide ranging marketing role where the holder is both a thinker and a doer

What’s in it for you?

• A competitive basic salary
• 23 days’ holiday (rising to 27) with the opportunity to buy extra leave
• The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice
• Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more
• Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology
• Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform

You’ll get the chance to follow your chosen career path anywhere in Capita. You’ll be joining a network of 63,000 experienced, innovative and dedicated individuals across multiple disciplines and sectors. There are countless opportunities to learn new skills and develop in your career, and we’ll provide the support you need to do just that. Our purpose is to create a better outcome for you.

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

To view our Covid-19 and process adjustments information, please visit the Capita Careers site.

Equal Opportunities

We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all employees. During the application process, you’ll be asked to share your personal characteristics and data with us. This helps us understand our audience so we can make sure we are doing everything we can to attract a diverse range of people and ensure our recruitment processes are fair and inclusive