What you’ll be doing:

• Optimising marketing communications, Martech and channels to increase reach and effectiveness and maximise ROI.
• Identifying innovative ways to more efficiently and effectively market and gather insight across multiple channels
• Liaising with IT ensuring alignment between MarTech and overall technology policies and deployment to ensure that marketing is best placed to exploit the available technologies
• Managing marketing technology spend to an agreed budget inc. management of suppliers
• Owning reporting on return on technology investment – ensuring we are maximising the productivity that technology brings – and demonstrate how tech helps us scale our marketing effort
• Overall accountability for the marketing database’s structure, quality, and hygiene. Continuous assessment of data volumes in line with marketing strategies. Ensuring that the marketing technologies and all data handling is compliant with EU data and privacy laws.
• Sourcing fit for purpose tools to automate aspects of lead generation and other relevant Marketing processes
• Driving the adoption of Marketing automation tools across Capita
• Educating teams on the use and benefits of Pardot, and upskill individuals where required
• Leading best practice use of Marketing automation tools and help to shape their optimal usage
• Managing always-on channels to maximise visibility and persuasion through the customer lifecycle

What we’re looking for:

• Strong experience of using and managing various digital marketing platforms and channels
• A thorough understanding   of and passion for Marketing automation tools, including Pardot, and web analytics best practice
• Expert in digital Marketing, with demonstrable experience driving the successful adoption of fit for purpose tools
• Tech savvy, data-driven and strong business acumen
• Innovative thinker who demonstrates a passion for delivering change and benefits in the Marketing space through automation
• Ability to prioritise, meet deadlines and manage multiple projects
• Excellent interpersonal skills, with the ability to build relationships, communicate and deliver training to upskill teams
• Strong leadership style focused on engagement and driving to outcomes

About Capita

Capita continues on the transformation journey started three years ago, building on the strong foundation to become a much simpler, better business for our people, our customers and the citizens our services support. The next stage of this journey is to simplify the divisional operating model into 3 core divisions; Capita Public Service, Capita Experience and Capita Portfolio, from July.

We’re making these changes to better serve the needs of our clients and end-customers in growth markets where we know we can win.  The reorganisation will help us improve revenue growth and cash generation. It will also help us build a stronger, more sustainable Capita with a bright future where people can develop and grow.

What’s in it for you?

• A competitive basic salary
• 23 days’ holiday (rising to 27) with the opportunity to buy extra leave
• The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice
• Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more
• Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology
• Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform

You’ll get the chance to follow your chosen career path anywhere in Capita. You’ll be joining a network of 63,000 experienced, innovative and dedicated individuals across multiple disciplines and sectors. There are countless opportunities to learn new skills and develop in your career, and we’ll provide the support you need to do just that. Our purpose is to create a better outcome for you.

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

To view our Covid-19 and process adjustments information, please visit the Capita Careers site.

Equal Opportunities

We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all employees. During the application process, you’ll be asked to share your personal characteristics and data with us. This helps us understand our audience so we can make sure we are doing everything we can to attract a diverse range of people and ensure our recruitment processes are fair and inclusive