YOUR MISSION

• Monitoring, testing and support of the campaign execution
• Planning and preparation of test phases (time, resources, test tools, test environment) and test cases
• Definition of test-related KPIs and preparation of test-related dashboards
• Monitoring of test execution (development, business, key users) and documentation of test results
• Continuous improvement of the test processes
• Optimization of CRM strategy through continuous A/B testing
• Assessment and presentation or introduction of new marketing trends
• Monitoring customer communications throughout the year with a view to personalization and cross-channel optimization of measures to increase customer lifetime value
• Supporting the measurement of campaign performance and continuous optimization of KPIs as well as customer experience
• Close interaction with the entire CRM team to test and establish new lead generation approaches

YOUR PROFILE

• Successfully completed studies in communications or business administration with a focus on marketing, (business) information technology or a comparable qualification
• At least two years of professional experience in marketing and customer relationship management or a comparable professional field with a focus on market research or testing
• Knowledge of essential test concepts, test tools and experience in the execution of tests
• First experience with CRM strategies and in dealing with KPIs and CRM metrics
• First conducted market research studies in the area of Customer Relationship Management are a plus
• Analytical thinking, a high degree of initiative, innovativeness, decisiveness and creativity
• Strong team orientation as well as independent and result-oriented working style
• Very good knowledge of MS Office
• Very good knowledge of English, both written and spoken
• Retail industry knowledge is an advantage

WHY US?

• Diverse projects in one of the most successful fashion retailers in Europe
• A dynamic working environment characterized by team orientation and a high level of personal responsibility
• The opportunity for both personal and professional development
• Development opportunities tailored to the individual needs of the employee
• Attractive workplace with a very good location
• Employee discounts in P&C stores
• Cultural, sports and health offers
• Flexible working: Home office & office